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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands
    Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

    12 Jun 2024

    Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
    A clear and confident shift in marketing technology as CMOs embrace AI

    22 May 2024

    How does Ghana see South Africa?
    How does Ghana see South Africa?

      14 Nov 2014

    [MRMW] Adapt or die - spotlight on mobile market research
    [MRMW] Adapt or die - spotlight on mobile market research

      7 Nov 2014

    Increased internet access set to boost consumer spend
    Increased internet access set to boost consumer spend

    19 Sep 2014

    Millward Brown Vermeer opens regional office in South Africa
    Millward Brown Vermeer opens regional office in South Africa

    Kantar  17 Jul 2014

    First ACW2014 - experiences shared, lessons learned
    First ACW2014 - experiences shared, lessons learned

    7 Jul 2014

    PAMRO 2014 Conference: Media Research for One Continent
    PAMRO 2014 Conference: Media Research for One Continent

    25 Jun 2014

    GeoPoll report on TV ratings in Africa
    GeoPoll report on TV ratings in Africa

    18 Jun 2014

    The story of the African consumer
    The story of the African consumer

      3 Jun 2014

    Bottom line: It's about Africa
    Bottom line: It's about Africa

      11 Apr 2014

    ZenithOptimedia releases its 'Global Adspend' forecasts
    ZenithOptimedia releases its 'Global Adspend' forecasts

    9 Apr 2014

    Luxury goods firms taking the battle to Africa
    Luxury goods firms taking the battle to Africa

      27 Dec 2013

    Ghana: West Africa's brightest business gem
    Ghana: West Africa's brightest business gem

    Kantar  11 Dec 2013

    MEF Africa embarks on study of mobile businesses
    MEF Africa embarks on study of mobile businesses

    14 Oct 2013

    Audience tracking tool for African radio, initial results from Ghana
    Audience tracking tool for African radio, initial results from Ghana

    1 Oct 2013

    Media consumption, audience tracking tool launched
    Media consumption, audience tracking tool launched

    18 Jul 2013

    Mobile money drives demand for financial services
    Mobile money drives demand for financial services

    29 Oct 2012

    Mobile hotspots in Africa - Q3 2011

    16 Nov 2011

    Consumer Confidence Survey: Economy again top global concern
    Consumer Confidence Survey: Economy again top global concern

    9 Nov 2011

    African mobile advertising market continues growth - InMobi

    6 Jun 2011

    Significant shifts in South Africa, Africa's mobile patterns
    Significant shifts in South Africa, Africa's mobile patterns

      21 Apr 2011

    Uncertainty about transfer pricing rules in Africa a concern for foreign companies
    Uncertainty about transfer pricing rules in Africa a concern for foreign companies

    5 Apr 2011

    March for women in the African Women's Decade
    March for women in the African Women's Decade

      16 Mar 2011

    Africa Portal receiving high traffic
    Africa Portal receiving high traffic

    14 Mar 2011

    2011 PAMRO meeting, media research conference set for Senegal
    2011 PAMRO meeting, media research conference set for Senegal

    14 Mar 2011

    IPS hosts roundtable to support research uptake in Africa
    IPS hosts roundtable to support research uptake in Africa

    8 Mar 2011

    Unemployment, inflation worries hit consumer confidence
    Unemployment, inflation worries hit consumer confidence

    27 Jan 2011

    Smartphones dominate mobile traffic worldwide
    Smartphones dominate mobile traffic worldwide

    3 Nov 2010

    Hope for full global economic recovery in 2010 diminishes
    Hope for full global economic recovery in 2010 diminishes

    27 Oct 2010

    Worldwide web... it's a woman's world
    Worldwide web... it's a woman's world

    29 Jul 2010

    Global mobile advertising industry grows by 61% in Q2
    Global mobile advertising industry grows by 61% in Q2

    7 Jul 2010

    More Research news

    More news

    How does Ghana see South Africa?
    How does Ghana see South Africa?

     14 Nov 2014

    [MRMW] Adapt or die - spotlight on mobile market research
    [MRMW] Adapt or die - spotlight on mobile market research

     7 Nov 2014

    Increased internet access set to boost consumer spend
    Increased internet access set to boost consumer spend

    19 Sep 2014

    Millward Brown Vermeer opens regional office in South Africa
    Millward Brown Vermeer opens regional office in South Africa

     17 Jul 2014

    First ACW2014 - experiences shared, lessons learned
    First ACW2014 - experiences shared, lessons learned

    7 Jul 2014

    PAMRO 2014 Conference: Media Research for One Continent
    PAMRO 2014 Conference: Media Research for One Continent

    25 Jun 2014

    GeoPoll report on TV ratings in Africa
    GeoPoll report on TV ratings in Africa

    18 Jun 2014

    The story of the African consumer
    The story of the African consumer

     3 Jun 2014

    Bottom line: It's about Africa
    Bottom line: It's about Africa

     11 Apr 2014

    ZenithOptimedia releases its 'Global Adspend' forecasts
    ZenithOptimedia releases its 'Global Adspend' forecasts

    9 Apr 2014

    Luxury goods firms taking the battle to Africa
    Luxury goods firms taking the battle to Africa

     27 Dec 2013

    Ghana: West Africa's brightest business gem
    Ghana: West Africa's brightest business gem

     11 Dec 2013

    MEF Africa embarks on study of mobile businesses
    MEF Africa embarks on study of mobile businesses

    14 Oct 2013

    Audience tracking tool for African radio, initial results from Ghana
    Audience tracking tool for African radio, initial results from Ghana

    1 Oct 2013

    Media consumption, audience tracking tool launched
    Media consumption, audience tracking tool launched

    18 Jul 2013

    Mobile money drives demand for financial services
    Mobile money drives demand for financial services

    29 Oct 2012

    Mobile hotspots in Africa - Q3 2011

    16 Nov 2011

    Consumer Confidence Survey: Economy again top global concern
    Consumer Confidence Survey: Economy again top global concern

    9 Nov 2011

    African mobile advertising market continues growth - InMobi

    6 Jun 2011

    Significant shifts in South Africa, Africa's mobile patterns
    Significant shifts in South Africa, Africa's mobile patterns

     21 Apr 2011

    Uncertainty about transfer pricing rules in Africa a concern for foreign companies
    Uncertainty about transfer pricing rules in Africa a concern for foreign companies

    5 Apr 2011

    March for women in the African Women's Decade
    March for women in the African Women's Decade

     16 Mar 2011

    Africa Portal receiving high traffic
    Africa Portal receiving high traffic

    14 Mar 2011

    2011 PAMRO meeting, media research conference set for Senegal
    2011 PAMRO meeting, media research conference set for Senegal

    14 Mar 2011

    IPS hosts roundtable to support research uptake in Africa
    IPS hosts roundtable to support research uptake in Africa

    8 Mar 2011

    Unemployment, inflation worries hit consumer confidence
    Unemployment, inflation worries hit consumer confidence

    27 Jan 2011

    Smartphones dominate mobile traffic worldwide
    Smartphones dominate mobile traffic worldwide

    3 Nov 2010

    Hope for full global economic recovery in 2010 diminishes
    Hope for full global economic recovery in 2010 diminishes

    27 Oct 2010

    Worldwide web... it's a woman's world
    Worldwide web... it's a woman's world

    29 Jul 2010

    Global mobile advertising industry grows by 61% in Q2
    Global mobile advertising industry grows by 61% in Q2

    7 Jul 2010

    Economists predict crisis in 2010

    27 Nov 2008

    EU: Strengthening international research with Africa
    EU: Strengthening international research with Africa

    5 Aug 2008

    PAMRO announces early Malawi line-up

    9 Jul 2007

    Survey reveals music trends rocking young urban Asian consumers

     8 Jun 2007

    Synovate launches new market potential solutions

     5 Jun 2007

    Synovate strikes global panel partnership with GMI
    Synovate strikes global panel partnership with GMI

     20 Apr 2007

    Battle of the brands for emerging market hearts
    Battle of the brands for emerging market hearts

     17 Apr 2007

    More Research news

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