Subscribe to daily business and company news across 19 industries
×![Nelson Mandela image from](https://biz-file.com/c/1807/449851-208x117.jpg?2)
More news
![Nelson Mandela image from](https://biz-file.com/c/1807/449851-208x117.jpg?2)
![Image supplied.](https://biz-file.com/c/1805/441013-208x117.jpg?2)
![Table 1: The contribution of market forces that alter brand purchase behaviour across regions](https://biz-file.com/c/1804/438431-208x117.jpg)
Brand building in Africa: Demystifying the African marketplace
Catherine Burton, Harsh Sarda and Zeenat Ismail, Ipsos 25 Apr 2018
![](/res/img/s.gif)
Subscribe to daily business and company news across 19 industries
×Catherine Burton, Harsh Sarda and Zeenat Ismail, Ipsos 25 Apr 2018