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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Tag Collective: Innovation for Africa
    Tag Collective: Innovation for Africa

    26 Jun 2024

    Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands
    Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

    12 Jun 2024

    Engaging with connected consumers - Part 1
    Engaging with connected consumers - Part 1

      11 Feb 2015

    Calling Africa's top bloggers
    Calling Africa's top bloggers

    10 Feb 2015

    Learn to say 'No'
    Learn to say 'No'

      9 Feb 2015

    How to react when making market research mistakes
    How to react when making market research mistakes

      9 Jan 2015

    Five struggles of a market researcher
    Five struggles of a market researcher

      31 Dec 2014

    [Biz Takeouts Lineup] 115: GreenPOP Zambia Festival of Action
    [Biz Takeouts Lineup] 115: GreenPOP Zambia Festival of Action

    26 Nov 2014

    New Levi's campaign inspired by consumers
    New Levi's campaign inspired by consumers

    11 Aug 2014

    ZenithOptimedia releases its 'Global Adspend' forecasts
    ZenithOptimedia releases its 'Global Adspend' forecasts

    9 Apr 2014

    Public funds malaria tests, treatments through digital campaign
    Public funds malaria tests, treatments through digital campaign

    7 Apr 2014

    Z-CARD chosen to market Rawbank prepaid debit card
    Z-CARD chosen to market Rawbank prepaid debit card

    1 Apr 2014

    Winning advertising creative - you get what you brief
    Winning advertising creative - you get what you brief

      18 Mar 2014

    Driving mobile from Cape to Cairo
    Driving mobile from Cape to Cairo

    , Kantar  14 Mar 2014

    Luxury goods firms taking the battle to Africa
    Luxury goods firms taking the battle to Africa

      27 Dec 2013

    'Beyond Retail' for Africa
    'Beyond Retail' for Africa

      17 Dec 2013

    Tribute to Nelson Mandela... Celebrate Madiba's life...
    Tribute to Nelson Mandela... Celebrate Madiba's life...

    6 Dec 2013

    Get a Masters in Publicity
    Get a Masters in Publicity

    Bizcommunity.com  27 Sep 2013

    Oresti Patricios
    #PAMRO15: The role of media audience research in emerging markets

      26 Sep 2013

    The state of the nation: Advertising in Africa
    The state of the nation: Advertising in Africa

      21 Sep 2013

    Danette Breitenbach
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      12 Sep 2013

    Open for business
    Open for business

    Bizcommunity.com  11 Sep 2013

    Y&R: I have an agency...
    Y&R: I have an agency...

      5 Sep 2013

    Z-CARD selected to promote Barclays debit card in Zambia
    Z-CARD selected to promote Barclays debit card in Zambia

    19 Aug 2013

    Unilever calls Africa next growth market
    Unilever calls Africa next growth market

    20 Jun 2013

    Jean-Louis Ekra, President of Afreximbank, to showcase bank's expertise in African trade at AFIF2013
    Jean-Louis Ekra, President of Afreximbank, to showcase bank's expertise in African trade at AFIF2013

    EMRC  27 May 2013

    Get entries in now for Loeries
    Get entries in now for Loeries

    4 Apr 2013

    [2013 trends] Africa's dynamic markets
    [2013 trends] Africa's dynamic markets

      31 Jan 2013

    [2013 trends] Out-of-the-box branding
    [2013 trends] Out-of-the-box branding

      31 Jan 2013

    [2013 trends] Africa poised for a great future
    [2013 trends] Africa poised for a great future

      30 Jan 2013

    Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013
    Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

    7 Jan 2013

    Women in News Summit
    Women in News Summit

    11 Dec 2012

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    Engaging with connected consumers - Part 1
    Engaging with connected consumers - Part 1

     11 Feb 2015

    Calling Africa's top bloggers
    Calling Africa's top bloggers

    10 Feb 2015

    Learn to say 'No'
    Learn to say 'No'

     9 Feb 2015

    How to react when making market research mistakes
    How to react when making market research mistakes

     9 Jan 2015

    Five struggles of a market researcher
    Five struggles of a market researcher

     31 Dec 2014

    [Biz Takeouts Lineup] 115: GreenPOP Zambia Festival of Action
    [Biz Takeouts Lineup] 115: GreenPOP Zambia Festival of Action

    26 Nov 2014

    New Levi's campaign inspired by consumers
    New Levi's campaign inspired by consumers

    11 Aug 2014

    ZenithOptimedia releases its 'Global Adspend' forecasts
    ZenithOptimedia releases its 'Global Adspend' forecasts

    9 Apr 2014

    Public funds malaria tests, treatments through digital campaign
    Public funds malaria tests, treatments through digital campaign

    7 Apr 2014

    Z-CARD chosen to market Rawbank prepaid debit card
    Z-CARD chosen to market Rawbank prepaid debit card

    1 Apr 2014

    Winning advertising creative - you get what you brief
    Winning advertising creative - you get what you brief

     18 Mar 2014

    Driving mobile from Cape to Cairo
    Driving mobile from Cape to Cairo

    ,  14 Mar 2014

    Luxury goods firms taking the battle to Africa
    Luxury goods firms taking the battle to Africa

     27 Dec 2013

    'Beyond Retail' for Africa
    'Beyond Retail' for Africa

     17 Dec 2013

    Tribute to Nelson Mandela... Celebrate Madiba's life...
    Tribute to Nelson Mandela... Celebrate Madiba's life...

    6 Dec 2013

    Get a Masters in Publicity
    Get a Masters in Publicity

     27 Sep 2013

    Oresti Patricios
    #PAMRO15: The role of media audience research in emerging markets

     26 Sep 2013

    The state of the nation: Advertising in Africa
    The state of the nation: Advertising in Africa

     21 Sep 2013

    Danette Breitenbach
    Africa shows its social side

     12 Sep 2013

    Open for business
    Open for business

     11 Sep 2013

    Y&R: I have an agency...
    Y&R: I have an agency...

     5 Sep 2013

    Z-CARD selected to promote Barclays debit card in Zambia
    Z-CARD selected to promote Barclays debit card in Zambia

    19 Aug 2013

    Unilever calls Africa next growth market
    Unilever calls Africa next growth market

    20 Jun 2013

    Jean-Louis Ekra, President of Afreximbank, to showcase bank's expertise in African trade at AFIF2013
    Jean-Louis Ekra, President of Afreximbank, to showcase bank's expertise in African trade at AFIF2013

    EMRC 27 May 2013

    Get entries in now for Loeries
    Get entries in now for Loeries

    4 Apr 2013

    [2013 trends] Africa's dynamic markets
    [2013 trends] Africa's dynamic markets

     31 Jan 2013

    [2013 trends] Out-of-the-box branding
    [2013 trends] Out-of-the-box branding

     31 Jan 2013

    [2013 trends] Africa poised for a great future
    [2013 trends] Africa poised for a great future

     30 Jan 2013

    Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013
    Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

    7 Jan 2013

    Women in News Summit
    Women in News Summit

    11 Dec 2012

    Expanding your brand across Africa
    Expanding your brand across Africa

     8 Nov 2012

    The role of email marketing in the multi-channel evolution: Part 1
    The role of email marketing in the multi-channel evolution: Part 1

     21 Jun 2012

    10 tips on how to do email marketing right
    10 tips on how to do email marketing right

     18 Jun 2012

    CNBC Africa opens office in Mozambique
    CNBC Africa opens office in Mozambique

    24 May 2012

    Loeries expand into Africa with new category
    Loeries expand into Africa with new category

    5 Apr 2012

    Cultural leadership training for Southern Africa
    Cultural leadership training for Southern Africa

    3 Apr 2012

    Doing media business in Africa, the colourful continent

     19 Mar 2012

    AFCON 2012: Samsung launch interactive, online events
    AFCON 2012: Samsung launch interactive, online events

    31 Jan 2012

    'Women in News' programme open for applications
    'Women in News' programme open for applications

    18 Jan 2012

    Consumer Confidence Survey: Economy again top global concern
    Consumer Confidence Survey: Economy again top global concern

    9 Nov 2011

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