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5 tips to turn your LinkedIn company page into a lead generation page

LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing...

By Ronelle Bester 2 days ago

Image source: Gallo/Getty.
Rwanda plans to regulate social media content

Rwanda is working on strategies to regulate social media content to stop misinformation...

20 May 2019

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Why LinkedIn is more important than ever in 2019

With more than 600 million members from 200 countries in 2019, LinkedIn is still the largest professional networking platform in the world...

By Zubeida Goolam 17 May 2019

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Innovative messaging app tailor-made for Malians

Lenali integrates local languages such as Bambara, Soninke, Songhai, Mooré and Wolof, as well as French, making the app accessible to people without formal education...

17 May 2019

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How marketing with CSR at its heart can change the world

Fitting in perfectly with the rise of purpose-led marketing across the globe is Jeanne du Plessis, corporate affairs and citizenship leader at Procter and Gamble (P&G) South Africa. Du Plessis is a passionate believer that business can and should be a force for good in the world...

By Leigh Andrews 14 May 2019

Instagram's @shop a curated showcase of shoppable products
Instagram's @shop a curated showcase of shoppable products

Instagram has launched a @shop account, essentially a curation of posts from online merchants that sell products through the image-sharing app.

14 May 2019

Uzoma Ukah.
#AfricaMonth: Going viral - a double-edged sword for Nigerian brands?

Nigeria's social media space is a very volatile place, and going viral should be treated like a double-edged sword...

By Uzoma Ukah 13 May 2019

Scenes from the overall Best in Show (Dream Crazy) as well as SA's Pencil-winning work from the final night of #OneShow2019 (Breaking Ballet and Return to Chapman's Peak).
#OneShow2019: Final night's results!

The second of two award nights for One Show 2019 is done and dusted, having taken place at Cipriani Wall Street earlier on Friday, 10 May, with South Africa bringing home a further Silver and Bronze Pencil...

11 May 2019

Screen grab from ADC 98th Annual Awards' Black Cube for Best of Show winner, “The Truth Is Worth It,” on behalf of The New York Times, awarded to Final Cut New York and Furlined Santa Monica with Droga5 New York.
#OneShow2019: All the ADC 2019 winners!

The colours of the 711 winners of the 98th global ADC Annual Awards were revealed on the first evening of the One Club for Creativity's Creative Week, held on 6 May 2018 at Metropolitan West in New York, with a Merit Award coming home to SA, for Grid Worldwide's #HopeJoanna...

7 May 2019

Photo by Jon Flobrant on
Explaining the explainer video: how to write a good video script

Explainer videos. Also known as whiteboard animations, illustrated stories, and fast-draw videos. They're either the best thing ever for your product, service or brand, helping you to unpack what you do quickly and compellingly. Or they're an expensive piece of website filler that few visitors watch, and almost no one views all the way to the end...

By Tiffany Markman 6 May 2019

Facebook chatbot world first for Heineken South Africa
Facebook chatbot world first for Heineken South Africa

Heineken South Africa wanted to run a sales driver campaign in a fresh, innovative way. The iconic beer giant decided to launch a chatbot that would be the first of its kind...

Issued by Techsys Digital 3 May 2019

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Reporting on China in Africa is too binary

The accuracy of reporting on China's involvement in Africa can be "deeply misleading". What needs to be done to fix it...

By Yu-Shan Wu 30 Apr 2019

#CNILux: Creating Noonoouri - high fashion's virtual darling
#CNILux: Creating Noonoouri - high fashion's virtual darling

Immaculately-dressed, globe-trotting and adorably doll-like, Noonoouri has made an enviable splash in the world of high fashion - but she only exists on the web...

By Lauren Hartzenberg 29 Apr 2019

When brands get social media engagement right
When brands get social media engagement right

Social media has become an increasingly valuable component for consideration with a lot of PR strategies over the years. It's exciting to see how various brands are using social media to convey their brand personality...

By Sheila Afari 26 Apr 2019

Owning the moment: Techsys gives HALLS millennial momentum
Owning the moment: Techsys gives HALLS millennial momentum

HALLS wanted to transform itself from being perceived as a medicinal throat lozenge to an invigorating everyday candy, and wanted a campaign to land the new positioning with consumers...

Issued by Techsys Digital 26 Apr 2019

WhatsApp news: Tafel Lager launches groundbreaking campaign
WhatsApp news: Tafel Lager launches groundbreaking campaign

Techsys Digital was tasked by leading Namibian digital agency Weatherman & Co to bring to life a unique campaign to celebrate Namibian Independence Day for beer giant Tafel Lager...

Issued by Techsys Digital 24 Apr 2019

#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel
#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel

For influencer marketing to continue to grow and perform, it needs to return to its roots of honesty and authenticity says iambassador founder and CEO Keith Jenkins...

By Ruth Cooper 23 Apr 2019

4 best practices for making mobile video work for your brand
4 best practices for making mobile video work for your brand

When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...

By Elizma Nolte 15 Apr 2019

Image source: Getty/Gallo Images.
How online activism is shaping the way we do business

For companies that believe that the way they do business will remain unchanged by the power and influence of online activists should take heed from the lessons that some of South Africa's biggest brands have learnt over the past year...

By Lynn Erasmus 15 Apr 2019

#WTMA19: Keith Jenkins on what travel influencers are getting right and wrong
#WTMA19: Keith Jenkins on what travel influencers are getting right and wrong

According to iambassador founder and CEO Keith Jenkins, marketing influencers in the travel industry are either executing their content mind-blowingly well or mind-bogglingly bad...

By Maroefah Smith 15 Apr 2019

Mozambique rescue mission after devastating Cyclone Idai, March 2019.
Facebook uses big data to aid humanitarian efforts in Africa

Facebook artificial intelligence (AI) researchers have created the world's most detailed population density maps of Africa to help humanitarian relief efforts...

10 Apr 2019

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Twitter increases its premium video content in MENA

Twitter has revealed over 16 premium video content across sports, entertainment and news...

10 Apr 2019

Bizcommunity sends a clear message that Africa is open for business
Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines
Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity is proud to announce the launch of BIZ | Daily - a daily top story round-up, curated from across 18 industry sectors by most impressions and social media shares...

Issued by Bizcommunity.com 8 Apr 2019

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Social media: Promising arena for public debate

Government communicators need to realise that traditional communication is obsolete in this digital cultural age...

By Rirhandzu Shengwenyana 5 Apr 2019

PwC releases consumer insights survey for 2019
PwC releases consumer insights survey for 2019

Anton Hugo, retail & consumer leader for PwC Africa and associate directors Rashaad Fortune and Andries Geertsema presented PwC's 2019 Global Consumer Insights Survey at the Peech Hotel in Johannesburg on 3 April...

3 Apr 2019

The real reason millennials venture into freelancing
The real reason millennials venture into freelancing

If you ever wondered when the right time to promote yourself as a freelancer would be... the time is now!

By Ra-ees Moerat 3 Apr 2019

Khumo Theko, trend spotter at Flux Trends.
Brands, pay attention to these new urban tribes

Khumo Theko, trend spotter at Flux Trends highlights and identifies new urban tribes that brands should be aware of when communicating to their consumers...

By Juanita Pienaar 3 Apr 2019

Africa rising as Bizcommunity launches .Africa domain
Africa rising as Bizcommunity launches .Africa domain

Bizcommunity, the wholly independently owned media brand made in Africa for Africa, is proud to announce the launch of the Bizcommunity.africa domain...

Issued by Bizcommunity.com 2 Apr 2019

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