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Direct-to-consumer marketing enigma is not insurmountable
Direct-to-consumer marketing enigma is not insurmountable

Direct-to-consumer (DTC) brands are threatening retailer market share with their unconventional business models and provocative brand ethos...

By Anjali Lai 3 days ago

Prevent poor customer service from killing your brand
Prevent poor customer service from killing your brand

SA businesses are faced with a difficult task. They have to find ways to survive in the face of ongoing political uncertainty, eroding investor confidence, and declining consumer spend...

By Wynand Smit 19 Aug 2019

Image credit: hj barraza on Unsplash.
Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

The completion of the third edition of Agency Scope UK 2018/2019 enable us to note where South Africa stands in comparison...

By Johanna McDowell 19 Aug 2019

Customer engagement in an omnichannel world
Customer engagement in an omnichannel world

Omnichannel customer engagement revolves around so much more than just a technology-driven approach. A cross-channel strategy needs to be an integral human one if organisations are to remain competitive...

By Mo Areff 13 Aug 2019

Daniel Thebe presenting at #CEM19. Yes, Darth Vader music played as he walked on stage
#CEM19: How to eff-up early in business, then recover

Daniel Thebe, founder of Isidima Brands Multimedia and Uhuru Consumer Electronics, explained his five phases of career growth so far at the 2019 CEM AfricaSummit, issuing advice and learnings for those looking to follow in his footsteps as a young entrepreneur from Khayelitsha...

By Leigh Andrews 12 Aug 2019

Image credit: Ryoji Iwata on Unsplash.
#FutureFit Yourself: Going back to basics

To be "warriors" of change, marketers need to solve tomorrow's problems today...

By Carmen Murray 8 Aug 2019

Image credit: Gerd Altmann from Pixabay.
Still that 11-letter word in marketing and communication: I-N-T-E-G-R-A-T-I-O-N

Integration remains a topic of much agreement, argument, analysis and ambiguity when it comes to getting it right...

By Ilse Struweg 8 Aug 2019

Are we moving into an age of gender-fluid purchasing?
Are we moving into an age of gender-fluid purchasing?

Is it outdated to believe women still shop differently to men? The clich├ęs are men purchase for speed and women are more motivated by price, men are big online shoppers but women still like something tangible...

By Eben Esterhuizen 7 Aug 2019

Image credit: Tumisu from Pixabay.
Here's what SMEs need to know about using their customer communication channels effectively

There are a few basic things every business can do to ensure that its communication strategy is as effective as possible...

By Greg Chen 2 Aug 2019

Image credit: Franki Chamaki on Unsplash.
There is no such thing as market saturation

There is no such thing as market saturation, just first-base thinking, writes Bogosi Motshegwa...

By Bogosi Motshegwa 30 Jul 2019

Credit: Pepkor
Pep, Truworths and Ackermans lead clothing retail customer satisfaction rankings

In South Africa's fashion retail sector, Pep Stores and Truworths score the highest in terms of customer satisfaction...

29 Jul 2019

5 ways to drive growth through customer retention
5 ways to drive growth through customer retention

Businesses have become obsessed with their growth curve, regardless of the metric, number of users, customers and followers growth...

By Kirsty Sharman 25 Jul 2019

85% of global consumers want omnichannel experiences - finds CMO Council study
85% of global consumers want omnichannel experiences - finds CMO Council study

More than 85% of the 2,000 global consumers surveyed prefer personal, trusted and reliable omnichannel engagement...

25 Jul 2019

There's a need for more disruption in Africa's tech scene
There's a need for more disruption in Africa's tech scene

The business opportunities that have changed the fortunes of the continent and how these businesses are impacting and transforming the quality of lives in Africa...

By Olukayode Kolawole 22 Jul 2019

Harness potential of data-driven tech to keep customers happy
Harness potential of data-driven tech to keep customers happy

Investment in technology and analytics is a must if business is going to meet rising customer expectations. This was the topic of discussion at Experian South Africa's annual Innovation Summit, held in Johannesburg yesterday...

19 Jul 2019

Image credit: Crew on Unsplash
From product to customer-centricity - how CX gives business the edge

Customer experience has moved from a nice-to-have to a need-to-have as a way to distinguish a business from its competitors...

By Johan Lewies 19 Jul 2019

The road to marketing redemption is paved in data
The road to marketing redemption is paved in data

Presenting at the 6th episode of the IAB Series, recently appointed DQ&A commercial director, Roan Mackintosh, explored how to use technology to gain a competitive advantage...

By Roan Mackintosh 16 Jul 2019

Image credit: Thought Catalog on Unsplash
Social media has made brands less relevant, not more

When social media first hit the radar of marketers, the possibilities seemed endless. Finally, marketing would be a true two-way conversation...

By Estelle Nagel 15 Jul 2019

Image credit: Mein Deal on Unsplash.
How to use design thinking to build the next Amazon

Anyone aspiring to build the next Amazon needs to adopt a similar approach to Jeff Bezos's insistence on an empty chair...

By Anne-marie le Roux 15 Jul 2019

Easing the mobile data burden
Easing the mobile data burden

After years of waiting, South Africans have been promised relief from high mobile data charges...

By Greg Chen 15 Jul 2019

3 consumer trends to keep an eye on in 2019
3 consumer trends to keep an eye on in 2019

The third annual RCS Retail Summit - held in Cape Town and Johannesburg - featured three industry experts who presented their takes on the latest trends shaping consumer behaviour within a South African context...

12 Jul 2019

Image source: Gallo/Getty.
Leveraging digital technology to boost Nigeria's MSMEs

Thinking through and executing a digital business model requires a fundamental shift in strategy...

4 Jul 2019

New report reveals customers want security, service and localised experiences
New report reveals customers want security, service and localised experiences

According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...

25 Jun 2019

It's good to talk even in a high-tech world
It's good to talk even in a high-tech world

When we think of industries obsessed with customer experience, we often think about travel, retail or even retail banking...

By Roger Woodend 19 Jun 2019

Dee Chetty, Accenture Interactive Lead for Africa.
The future of customer personalisation lies with AI

Laying the foundation for a future where personalisation platforms can architect previously unimagined customer experiences...

By Dee Chetty 14 Jun 2019

How CRM can add measurable value to your brand
How CRM can add measurable value to your brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives...

By Michael Gullan 13 Jun 2019

It's time to embrace Customer Support Chatbot 2.0
It's time to embrace Customer Support Chatbot 2.0

Have you been the victim of chatbot incompetence recently? It typically starts with a specific query that you need help with...

By Ryan Falkenberg 11 Jun 2019

Customer experience and employee engagement: 'Mind the gap'
Customer experience and employee engagement: 'Mind the gap'

Bridging the gap between management vision and employee engagement in the delivery of customer experience has become a major challenge for businesses around the world...

By Lynn Baker 7 Jun 2019

Wayne Hull
Photographer: Rikki Hibbert
#IABSummit19: The digital transformation opportunity starts with you

Accenture Digital MD Wayne Hull presented a keynote on 'Leading in the new' at this year's IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, looking at digital transformation through three critical lenses...

By Jessica Tennant 4 Jun 2019

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