The co-marketing agreement between Cape Town Tourism and NYC & Company which sees the two destination marketing agencies pool their resources to market each other's destinations is going live...
13 Feb 2018
Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic...
Leigh Andrews 11 Jul 2017
Coffee mugs are one of the most popular promotional items, and they can be customised in a myriad of ways...
Originally, Gary Vaynerchuk wasn't on the schedule for SXSW 2014, so when I saw that he was the keynote speaker on the first day, I made sure that this was one talk I didn't miss.
Mark Schefermann 1 Apr 2014
SAN FRANCISCO, USA: Google's next version of Android will be called "KitKat" in keeping with its penchant for giving sweet names to its software for mobile devices.
5 Sep 2013
NEW YORK, US: New York Festivals International Radio Awards honouring "The World's Best Radio Programs & Promos," will host the 2013 New York Festivals International Radio Awards Gala on 17 June.
13 Jun 2013
NEW YORK, US: New York Festivals International Advertising Awards for World's Best Advertising has announced the 2013 Shortlist for a number of its competitions.
26 Apr 2013
NEW YORK, US: New York Festivals International Radio Programs & Promos Awards has announced its official call for entries. Established in 1982, the competition honours the most innovative work in radio broadcasting, with entries from radio stations, networks, and independent producers from around the globe.
14 Jan 2013
NEW YORK, US: The 2013 Hall of Fame medium has been updated to include multiple categories. Entries in this medium are for outstanding work from the past that has stood the test of time and cemented a place of honor and respect in the hearts and memories of consumers and advertising professionals alike.
9 Jan 2013
Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements.
Stuart Wolpert 30 Apr 2012
NEW YORK, US / LONDON, UK: When Ralph Lauren celebrated its '10 Years of Digital' anniversary with an extravagant 4D projection in New York and London in December, it was more a media event than a campaign.
17 Aug 2011
NEW YORK, US: Avon Products, Inc. has launched Avon Voices, its first-ever global online singing talent search for women and songwriting competition for men and women in celebration of the company's 125th Anniversary. Avon invites people from more than 60 countries, along with its 6.2 million independent sales representatives, to ignite a global movement through music.
7 Dec 2010
WHANGAREI, NEW ZEALAND: They always used to say that diamonds were a girl's best friend, but today when it comes to diamonds, Michael Hill is a couple's best friend. The New Zealand-born entrepreneur jeweller has launched a competition to find the "world's best couple," and reward the lucky pair with an astonishing 22-carat diamond engagement ring - dubbed the Ultimate Engagement Ring.
25 Nov 2010
NEW YORK, US: Mitsubishi needed to find a way to let eager motorists try out its new Outlander Sport model, without going to the showroom. It wanted a stunt that would use cutting-edge technology and reflect the progressive values of Mitsubishi itself - and so what's claimed to be the world's first online test drive was born.
18 Oct 2010
MIAMI, US: Innovative floating billboards were featured along the coasts of Miami and Los Angeles to promote the Red Bull Flugtag series. The unique informative billboards coupled with custom props are claimed to have successfully captured the attention of beach crowds and coastal audiences near the event location. On event day, there were over 100 000 spectators at the Long Beach event, marking the largest attendance of any Flugtag event.
7 Oct 2010
TORONTO, CANADA: comScore and PMB have released their fused database in Canada, combining print readership, internet behaviour and product usage data. The aim is to supply new data that will provide multi-dimensional insights on Canadian print and online audiences, bringing additional value to publishers, agencies and advertisers.
22 Sep 2010
Herndon, USA: Volkswagen of America is driving World Cup fever in the USA with a new marketing campaign by giving soccer fans a once-in-a-lifetime chance to be featured in national TV spot. The company has teamed up with soccer legends Ramon Morales and Ramon Ramirez to urge soccer "fanaticos" to showcase their fandom for shot at stardom.
4 Jun 2010