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How retailers are going digital-first this holiday season
How retailers are going digital-first this holiday season

The future of retail will continue to be centered around the competition for consumer loyalty in an all-digital world, writes Robbie Kearns of Salesforce...

Robbie KearnsBy Robbie Kearns 15 Nov 2021

UNITED STATES

Boris Dzhingarov
Building your brand: Branded House vs House Of Brands

Brand architecture, which involves building a strong brand, generally defines how a brand appeals to consumers and offers hints on what the brand is intentionally made of. When it comes to establishing a brand, there are two main strategies: Branded...

Boris DzhingarovBy Boris Dzhingarov, Issued by Monetary Library 8 Nov 2021

UNITED STATES

Boris Dzhingarov
The anatomy of professional CRM consulting

Once you're positive about implementing a new CRM or modernising your existing solution, you will need a team with a strong CRM development expertise...

Boris DzhingarovBy Boris Dzhingarov, Issued by Monetary Library 7 Oct 2021

SOUTH AFRICA

#BehindtheMask: Shelley Zalis, CEO at The Female Quotient
#BehindtheMask: Shelley Zalis, CEO at The Female Quotient

This week, we go behind the mask with Shelley Zalis, CEO at The Female Quotient in the US...

Jessica TennantBy Jessica Tennant 9 Dec 2020

SOUTH AFRICA

#Loeries2020: The business of belonging and how inclusivity can evolve a brand (part one)
#Loeries2020: The business of belonging and how inclusivity can evolve a brand (part one)

During Loeries Creative Week, Jess Weiner, CEO of Talk to Jess in the US talked to the power of inclusivity and of belonging in the work that we do, both in the creative industry and in our work environment...

Jessica TennantBy Jessica Tennant 18 Nov 2020

SOUTH AFRICA

#BehindtheMask: Jess Weiner, cultural expert and CEO of Talk to Jess
#BehindtheMask: Jess Weiner, cultural expert and CEO of Talk to Jess

This week, we go behind the mask with Jess Weiner, cultural expert and CEO of Talk to Jess...

Jessica TennantBy Jessica Tennant 11 Nov 2020

UNITED STATES

Boris Dzhingarov
How to get more eyeballs on your Instagram Stories in 2021

When it comes to audience engagement with organic social media posts, the immersive, visual, mobile-first experience of Instagram still beats all the other platforms...

Boris DzhingarovBy Boris Dzhingarov, Issued by Monetary Library 23 Oct 2020

UNITED STATES

Boris Dzhingarov
Social media platforms are in the crosshairs ahead of the November elections

Ahead of the 2020 presidential elections in the United States, social media platforms have been attempting to define their participation and have been coming under fire...

Boris DzhingarovBy Boris Dzhingarov, Issued by Monetary Library 21 Sep 2020

GLOBAL

#Newsmaker: Fara Naomi Macias, new head of marketing at GC Aesthetics
#Newsmaker: Fara Naomi Macias, new head of marketing at GC Aesthetics

With her experience in the aesthetic business in the last eight years Fara Naomi Macias has been able to deliver tremendous results by launching the GCA brand in Mexico in 2014 with distributor Grupo Venta Internacional. Here, Macias shares with us...

Juanita PienaarBy Juanita Pienaar 16 Sep 2020

UNITED STATES

Photo by  on .
7 strategies to grow your business using YouTube

YouTube is a great platform to share your expertise in a wide range of topics. Since the creation of this video sharing platform, it has grown to become the second biggest search engine in the world, surpassed only by Google, its owner...

Ron StefanskiBy Ron Stefanski 28 Aug 2020

UNITED STATES

Photo by  from .
Beyond the hype: How brands can take concrete steps to support the Black community

Ali Diallo, founder at United Global Alliance (or United), an American impact group and technology venture studio comments on the civil unrest in the US and lists concrete steps how American brands can show support to the Black community...

Ali DialloBy Ali Diallo 14 Aug 2020

UNITED STATES

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Is grassroots marketing still effective?

Ron Stefanski, internet entrepreneur and marketing professor at National Louis University, unpacks what grassroots marketing is and how this powerful marketing tool is still effective for helping companies find new customers for their products and...

Ron StefanskiBy Ron Stefanski 6 Aug 2020

SOUTH AFRICA

#StartupStory: How Simulpass app is resetting expectations for digital privacy
#StartupStory: How Simulpass app is resetting expectations for digital privacy

CEO of Simulpass, Michael Kramer explains how he's working on resetting expectations for digital privacy through this new app...

Juanita PienaarBy Juanita Pienaar 3 Jul 2020

SOUTH AFRICA

#BehindtheMask with... Simon Kotze, junior animator at Made by Radio
#BehindtheMask with... Simon Kotze, junior animator at Made by Radio

This week, as part of our #YouthMonth feature, we go behind the mask with Simon Kotze, junior animator at Made by Radio and Gold winner in the Animation & Visual Effects category at the global Young Ones Student Awards in May...

Jessica TennantBy Jessica Tennant 10 Jun 2020

GLOBAL

Photo by Infralist on .
A moment of reckoning for business

As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman's most recent Trust Barometer data shows...

Jordan RittenberryBy Jordan Rittenberry 21 May 2020

SOUTH AFRICA

#Bookmarks2020: Shining, shimmering and splendid
#Bookmarks2020: Shining, shimmering and splendid

In response to the coronavirus/Covid-19 outbreak, the IAB SA took this year's Bookmark Awards outside, presenting in digital format via Instagram Stories...

Jessica TennantBy Jessica Tennant 20 Mar 2020

SOUTH AFRICA

#DesignIndaba2020: Robert Wong to explore humanity's possible futures
#DesignIndaba2020: Robert Wong to explore humanity's possible futures

Design Indaba alumnus Robert Wong, co-founder and CD of Google Creative Lab, has been announced as one of the speakers at this year's Design Indaba...

Jessica TennantBy Jessica Tennant 13 Feb 2020

SOUTH AFRICA

Freddy James, SVP Integrated Programming for HGTV & Food Network. Image supplied.
HGTV's Freddy James shares the secret to the channel's success

Six months since Home and Garden Television's launch in South Africa, we followed up with Freddy James, SVP Integrated Programming for HGTV and Food Network about the channel's overall performance thus far and future projects...

Juanita PienaarBy Juanita Pienaar 6 Feb 2020

SOUTH AFRICA

Ahmed Tilly, CCO at FCB Joburg.
#Newsmaker: FCB Joburg CCO Ahmed Tilly to judge NYF Advertising Awards

New York Festivals Advertising Awards announced Ahmed Tilly, CCO at FCB Joburg as one of the first 20 members of the 2020 NYF executive jury...

Jessica TennantBy Jessica Tennant 21 Jan 2020

GLOBAL

Photo by Jayme McColgan on .
Disney is removing 'Fox' from the production company's future branding

After buying 21st Century Fox in a $71bn deal last year, Disney is reportedly removing the word "Fox" from the production company's future branding...

Shereesa MoodleyBy Shereesa Moodley 20 Jan 2020

UNITED STATES

Things to prepare before attending special events
Things to prepare before attending special events

Having to attend a special event can be frustrating, especially when you don't have an idea on how to prepare for the event...

Boris DzhingarovBy Boris Dzhingarov, Issued by Monetary Library 8 Oct 2019

SOUTH AFRICA

Google Shopping gets a redesign in the United States
Google Shopping gets a redesign in the United States

In an effort to make online shopping more simple, Google on Thursday revealed a redesigned version of Google Shopping for both web and mobile...

Shereesa MoodleyBy Shereesa Moodley 4 Oct 2019

UNITED STATES

5 ways to make the most of reviews like Neil Patel does
5 ways to make the most of reviews like Neil Patel does

Are you having a hard time getting reviews? Or get so many that you aren't sure what to do?...

Boris DzhingarovBy Boris Dzhingarov, Issued by Monetary Library 3 Sep 2019

GLOBAL

Image credit: Clay Banks on Unsplash.
PR and marketing: Worlds that merge to unite

Today, the world of PR, marketing and advertising are connected in more than one way - all of which are complex and granular...

Linda HassallBy Linda Hassall 26 Aug 2019

GLOBAL

Shaun Vorster is the vice president of business programming at World Expo 2020. Image supplied.
#WorldExpo2020: How local businesses can unlock B2B and B2G value

We speak to VP of business programming for World Expo 2020 (one of the biggest event on the planet), South African, Shaun Vorster about the opportunities that this event will afford businesses in South Africa and across the rest of Africa...

Juanita PienaarBy Juanita Pienaar 19 Aug 2019

GLOBAL

Kantar CEO, Eric Salama. Image supplied.
Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...

Juanita PienaarBy Juanita Pienaar 5 Aug 2019

GLOBAL

Image credit: Bram Van Oost on Unsplash.
Elon Musk says Netflix and YouTube are coming to Teslas

"Netflix and drive" might become a thing now that Elon Musk revealed upcoming support for the streaming service and YouTube on his Tesla vehicles...

Shereesa MoodleyBy Shereesa Moodley 31 Jul 2019

SOUTH AFRICA

Sarah Browning-de Villiers on authentic, relevant content marketing that resonates
Sarah Browning-de Villiers on authentic, relevant content marketing that resonates

Publicis Machine recently received three honourable mentions at the global Pearl Impact Awards for their work on the Sanlam Reality account. We asked chief content officer Sarah Browning-de Villiers what it takes to succeed in the content marketing...

Jessica TennantBy Jessica Tennant 18 Jun 2019

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