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    Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
    A clear and confident shift in marketing technology as CMOs embrace AI
    Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant
    Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

    1 Jun 2023

    Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce
    Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

    24 Apr 2023

    Nielsen Smartstore: Keeping up with shoppers today and tomorrow
    Nielsen Smartstore: Keeping up with shoppers today and tomorrow

      29 Aug 2018

    Africa is transitioning towards the on-demand economy
    Africa is transitioning towards the on-demand economy

      23 Aug 2018

    Increasing Africa-India trade
    Increasing Africa-India trade

    21 Aug 2018

    ECA launches 5 country profiles in Southern Africa
    ECA launches 5 country profiles in Southern Africa

    17 Aug 2018

    Fak'ugesi Digital Africa Residency expanded
    Fak'ugesi Digital Africa Residency expanded

    15 Aug 2018

    Fernando Machado, global chief marketing officer, Burger King. Screengrab from .
    Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

    1 Aug 2018

    Chinese President Xi Jinping, BRICS Summit, South Africa.
    The next decade of BRICS

    30 Jul 2018

    Paula Bloodworth, brand strategy director, Wieden + Kennedy, London. Image supplied.
    The Future of Strategy Report 2018 is released by Warc

    25 Jul 2018

    Screengrab from .
    Budweiser most talked about brand on Twitter during Fifa World Cup

    25 Jul 2018

    The revenue potential of Africa's film market
    The revenue potential of Africa's film market

    24 Jul 2018

    Nelson Mandela image from
    #Mandela100: Using the spirit of Ubuntu to address knowledge gaps on Wikipedia

      20 Jul 2018

    Never Ncube is the newly appointed Chief Executive Officer of Dandemutande.
    Seizing opportunities in Zimbabwe's new era

      19 Jul 2018

    Alain Ebobissé is the CEO of Africa50.
    The recipe for long-term growth in Africa

      18 Jul 2018

    Superpower investment in Africa
    Superpower investment in Africa

    18 Jul 2018

    Africa needs to build its statistical capacity
    Africa needs to build its statistical capacity

    13 Jul 2018

    CMO Council Report - CMOs committed to doing more with data
    CMO Council Report - CMOs committed to doing more with data

    9 Jul 2018

    Building a digital continent
    Building a digital continent

      5 Jul 2018

    B2B marketing misconceptions, exclusive interview w/ Tom Stein
    B2B marketing misconceptions, exclusive interview w/ Tom Stein

      15 Jun 2018

    DW journalists investigate bias against Africa visa applications
    DW journalists investigate bias against Africa visa applications

    8 Jun 2018

    Release of Edelman Trust Barometer in Nigeria.
    78% of Nigerians still trust the media

    4 Jun 2018

    Gearing up for Pamro 2018
    Gearing up for Pamro 2018

    29 May 2018

    The most admired African brands announced
    The most admired African brands announced

    28 May 2018

    #AfricaMonth: Brands and cultural diversity across Africa
    #AfricaMonth: Brands and cultural diversity across Africa

      25 May 2018

    #AfricaMonth: Africa is evolving into a global innovation powerhouse
    #AfricaMonth: Africa is evolving into a global innovation powerhouse

      25 May 2018

    Image supplied.
    Generation Z - Chasing butterflies (Part 1)

      18 May 2018

    PAMRO launches call for papers
    PAMRO launches call for papers

    14 May 2018

    #AfricaMonth: The digital life expectancy of Africa's youth
    #AfricaMonth: The digital life expectancy of Africa's youth

      8 May 2018

    Top 10 fastest growing economies in Africa in 2018
    Top 10 fastest growing economies in Africa in 2018

    7 May 2018

    Airbnb global study reveals millennials as predominant travel consumers by 2025
    Airbnb global study reveals millennials as predominant travel consumers by 2025

    3 May 2018

    #AfricaMonth: Africa's youth represent hope for the future
    #AfricaMonth: Africa's youth represent hope for the future

      2 May 2018

    More Research news

    More news

    Nielsen Smartstore: Keeping up with shoppers today and tomorrow
    Nielsen Smartstore: Keeping up with shoppers today and tomorrow

     29 Aug 2018

    Africa is transitioning towards the on-demand economy
    Africa is transitioning towards the on-demand economy

     23 Aug 2018

    Increasing Africa-India trade
    Increasing Africa-India trade

    21 Aug 2018

    ECA launches 5 country profiles in Southern Africa
    ECA launches 5 country profiles in Southern Africa

    17 Aug 2018

    Fak'ugesi Digital Africa Residency expanded
    Fak'ugesi Digital Africa Residency expanded

    15 Aug 2018

    Fernando Machado, global chief marketing officer, Burger King. Screengrab from .
    Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

    1 Aug 2018

    Chinese President Xi Jinping, BRICS Summit, South Africa.
    The next decade of BRICS

    30 Jul 2018

    Paula Bloodworth, brand strategy director, Wieden + Kennedy, London. Image supplied.
    The Future of Strategy Report 2018 is released by Warc

    25 Jul 2018

    Screengrab from .
    Budweiser most talked about brand on Twitter during Fifa World Cup

    25 Jul 2018

    The revenue potential of Africa's film market
    The revenue potential of Africa's film market

    24 Jul 2018

    Nelson Mandela image from
    #Mandela100: Using the spirit of Ubuntu to address knowledge gaps on Wikipedia

     20 Jul 2018

    Never Ncube is the newly appointed Chief Executive Officer of Dandemutande.
    Seizing opportunities in Zimbabwe's new era

     19 Jul 2018

    Alain Ebobissé is the CEO of Africa50.
    The recipe for long-term growth in Africa

     18 Jul 2018

    Superpower investment in Africa
    Superpower investment in Africa

    18 Jul 2018

    Africa needs to build its statistical capacity
    Africa needs to build its statistical capacity

    13 Jul 2018

    CMO Council Report - CMOs committed to doing more with data
    CMO Council Report - CMOs committed to doing more with data

    9 Jul 2018

    Building a digital continent
    Building a digital continent

     5 Jul 2018

    B2B marketing misconceptions, exclusive interview w/ Tom Stein
    B2B marketing misconceptions, exclusive interview w/ Tom Stein

     15 Jun 2018

    DW journalists investigate bias against Africa visa applications
    DW journalists investigate bias against Africa visa applications

    8 Jun 2018

    Release of Edelman Trust Barometer in Nigeria.
    78% of Nigerians still trust the media

    4 Jun 2018

    Gearing up for Pamro 2018
    Gearing up for Pamro 2018

    29 May 2018

    The most admired African brands announced
    The most admired African brands announced

    28 May 2018

    #AfricaMonth: Brands and cultural diversity across Africa
    #AfricaMonth: Brands and cultural diversity across Africa

     25 May 2018

    #AfricaMonth: Africa is evolving into a global innovation powerhouse
    #AfricaMonth: Africa is evolving into a global innovation powerhouse

     25 May 2018

    Image supplied.
    Generation Z - Chasing butterflies (Part 1)

     18 May 2018

    PAMRO launches call for papers
    PAMRO launches call for papers

    14 May 2018

    #AfricaMonth: The digital life expectancy of Africa's youth
    #AfricaMonth: The digital life expectancy of Africa's youth

     8 May 2018

    Top 10 fastest growing economies in Africa in 2018
    Top 10 fastest growing economies in Africa in 2018

    7 May 2018

    Airbnb global study reveals millennials as predominant travel consumers by 2025
    Airbnb global study reveals millennials as predominant travel consumers by 2025

    3 May 2018

    #AfricaMonth: Africa's youth represent hope for the future
    #AfricaMonth: Africa's youth represent hope for the future

     2 May 2018

    Chief marketers believe their jobs are at risk if customer experience strategies fail
    Chief marketers believe their jobs are at risk if customer experience strategies fail

    2 May 2018

    Investor sentiment high in Africa
    Investor sentiment high in Africa

    27 Apr 2018

    Table 1: The contribution of market forces that alter brand purchase behaviour across regions
    Brand building in Africa: Demystifying the African marketplace

    ,  25 Apr 2018

    'Africa Rising' is a global megatrend - Euromonitor
    'Africa Rising' is a global megatrend - Euromonitor

     24 Apr 2018

    African youth demand a seat at the table
    African youth demand a seat at the table

    24 Apr 2018

    Kenyan mobile consumer feedback company secures $3.5m investment
    Kenyan mobile consumer feedback company secures $3.5m investment

    24 Apr 2018

    Book launched on Africa's free trade agreement
    Book launched on Africa's free trade agreement

    23 Apr 2018

    (c) Ventsislav Bratovanov -
    The line between news and advertising is blurring, according to study

    20 Apr 2018

    Barclays Accelerator.
    Why African banks must work with fintech startups

     13 Apr 2018

    Imad Mesdoua, senior political risk consultant at Control Risks.
    Political risk impacts on dealmaking in Africa

    10 Apr 2018

    More Research news

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