Coronavirus has turned retail therapy into retail anxiety - keeping customers calm will be key to carrying onJessica Vredenburg and Megan Phillips 24 Jul 2020
Customer experience will help retailers overcome the financial hit from coronavirusFrederic Dimanche 6 Jul 2020
Brick-bait: 3 tricks up retailers' sleeves to lure you back to physical shopsEloise Zoppos 28 Jan 2019
'Down down' and 'cheap cheap' are gone gone: why supermarkets are moving away from priceGary Mortimer and Louise Grimmer 26 Mar 2018
Tailoring the customer experience boosts online salesMichael J. Armstrong and Narongsak (Tek) Thongpapa 31 Oct 2017
[2011 trends] Measuring marketing success in a mass-customised fragmented worldDarren Woolley 17 Jan 2011
![[2011 trends] Measuring marketing success in a mass-customised fragmented world](https://biz-file.com/c/1101/64638-80x80.jpg?1)
