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Darren Woolley is the founder of Trinityp3, an Australian-based a marketing management consulting company with an international network of more than 30 industry professionals that helps people to achieve commercial purpose through creative process.

Once a scientist, Darren got into advertising as a copywriter and ended up a creative director. After 15 years in advertising, he realised when marketers and their agencies work well together, amazing things can happen. With this background as both scientist and creative director, he brings a unique sense of process combined with creative purpose to his work

He has been named in AdNews Power 50: The Most Powerful People in Advertising since 2005 and is a regular commentator to AdNews, B&T, Marketing magazine and Procurement Professional. He is also a member of the Marketing FIRST Forum (M1F), a thought-leadership collective of likeminded marketing professionals who share and address the complex and challenging issues facing the management of marketing communications.

Email him at moc.3pytinirt@nerrad, read his blog at www.trinityp3.com/blog/ and follow him on Twitter at @trinityp3 and @darrenp3 (warning: Foursquare tweets).