The 13th annual IAB Bookmark Awards took place today in a prestigious virtual celebration. Hosted by the multi skilled Selae Thobakgake and Merica Monamodi; the most thrilling and innovative digital marketing campaigns of the past year were announced.
The winners of the 11th edition of The Radio Awards were announced on today, Friday 30 July 2021, in an online awards ceremony hosted by comedian Loyiso Madinga. A total of 80 winners were celebrated across 30 categories.
Construction on The Capital Mbombela's R205m project, set to be a game-changer on the city's hotel and accommodation industries, is well underway with an anticipated hotel opening set for November 2021.
"The city hasn't seen any significant new additions to its hotel repertoire since development ahead of the 2010 FIFA World Cup projects," says Marc Wachsberger, managing director of The Capital Hotels and Apartments.
"Its status as a leading city in Mpumalanga, at the heart of the province's tourism and agriculture sectors, means that the time is perfect to build an exciting new offering that will be appealing to tourists and corporates alike."
According to a new NielsenIQ report, South Africa's latest liquor ban equated to a loss of R7,6bn during the four weeks it lasted (based on average sales - 13 weeks to end of May 2021 of R1,9bn per week).
The study, Digital Commerce and Youth Employment in Africa, reveals that digital commerce (or e-commerce) is an emerging sector across Africa, and by 2030, more than 10% of its largely informal workforce will be using digital platforms. These workers will participate in digital commerce as consumers and, with a supportive policy environment, may also become a new group of workers called iWorkers.
These digitally connected young people who are entering the workforce will generate income in the 'gig economy', through direct employment with large platforms such as Amazon and Alibaba, and through small enterprises, eventually leading to more formalised work.
Tricia Williams, senior manager, strategy and learning at the Mastercard Foundation says, "A substantial number of young people could benefit from the rise of digital commerce in Africa, lifting themselves and families out of poverty. Policymakers have a distinct opportunity to shape the future of work for African youth by designing growth-enabling policies. These policies need to unlock the potential of digital commerce while addressing its risks."
Preparing for growth
The report goes on to say that governments in Africa can immediately adopt three approaches to future-proof themselves and African youth for the various scenarios associated with the undeniable emergence of digital commerce. They include:
• Gathering better data on digital commerce and employment. • Monitoring evolving trends and promoting a wider understanding by policymakers of the issues of digital commerce. • Prioritising the development of digital commerce skills in digital customer relationship management and marketing.
At present, e-business in Africa remains a challenge. It may be better than it ever has been, but the truth is that lower literacy and internet penetration levels continue to limit the growth on the continent...
David Porteous, founder and chair of BFA, recommends policymakers to "take a test-and-learn approach - targeted experimentation to formulate more comprehensive strategies and policies over time, such as a digital version of the public works programme targeting youth or testing the exemption of certain labour and tax laws to encourage an active iWorker policy."
He further adds, "It is inadvisable to do nothing as the next few years provide a window of opportunity for shaping a more productive labour structure."
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