In the news

Most Read

  • Telkom CEO Sipho Maseko to step down
    Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
  • #BehindtheBrandManager: Meet Tamsin Darroch of Kellogg's South Africa
    Few food brands have the historical connection with consumers around the world as Kellogg's does, having held meaning at the breakfast table for over a century. By Lauren Hartzenberg
  • How cooking oil brought a moment of joy during a dreadful week
    It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy. By Howard Feldman
  • Park Advertising launches digital performance unit, Lucid Media
    Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
  • Transnet hit by cyberattack - Operations disrupted nationwide
    The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
  • Business unusual for small enterprises on the road to recovery
    The Covid-19 pandemic has hit South Africa's small business sector hard and there are grim statistics to bear this out. Those statistics will not be repeated here. After all, if you are a small business owner setting out on the road to recovery, the last thing you probably want is more details of the toll the pandemic has taken on small enterprises. Far more useful would be some good, solid tips on how to build back better after any business setbacks. By Ameen Hassen
Show more
Advertise on Bizcommunity

Subscribe to industry newsletters

EFSA launches Africa's first e-commerce Trustmark

The Ecommerce Forum South Africa has launched its Safe.Shop Trustmark. The EFSA provides the Trustmark badge to e-commerce platforms that have been confirmed as being compliant with EFSA's South African Code of Conduct Checklist, covering the appropriate regulations required of online shops in SA (eg. CPA, POPIA, ECTA).

Alastair Tempest and Mpho Sekwele from EFSA.

Introduced at a breakfast gathering in Johannesburg yesterday, the Trustmark launch comes after a successful six month testing period with the Edcon websites following a "vigorous verification process" through the legal firm, Legalese.

Building consumer trust online


An e-commerce Trustmark is a seal, image or logo found on an electronic commerce website that indicates that the site is a member of a professional organisation or has passed security tests. The Trustmark is used to show approval branding of a well-known third company.

Displaying an e-commerce Trustmark helps online businesses show customers that they are a member of a professional accreditation organisation, or show they have passed security and privacy tests.

"In the context of the current realities of ethereal online shopping, hit-and-miss regulators and savvy consumers, ensuring that one's online commerce platform operates lawfully, is vitally important," state the companies in a press release.

Thomas Reisenberger of Legalese adds, “The EFSA Trustmark operates to bring honest, consistent and reliable confirmations about the lawfulness and trustworthiness of e-commerce stores in SA, allowing e-consumers to shop in solace knowing that such a Trustmark has only been appended to a platform which adheres to the salient requirements of SA consumer law."

SA retailers still not fully embracing online opportunity - Accenture

A new study by Accenture suggests that traditional retailers in South Africa are putting most of their efforts into their core brick-and-mortar stores as they find online operations expensive...

21 Oct 2019


Trustmarks were introduced in the 1990s in the USA (eg. VeriSign) and Europe as e-commerce started to grow.

“Research has shown that a trustmark would be welcomed in South Africa and hopefully on the rest of the continent. As we embark on the journey towards the African Free Trade Area (AfCFTA), an Africa bound trustmark is a positive move towards creating trust amongst ourselves and e-commerce,” notes Mpho Sekwele, a board director at EFSA.

Compliance process


In order to ensure that an applicant’s e-shop is compliant with the EFSA’s SA Code of Conduct, Legalese legal advisory conducts all such verifications on the EFSA’s behalf. As part of the verification, Legalese checks each applicant platform against the requirements of the SA Code of Conduct, and then drafts a report for EFSA to decide whether the platform is entitled to acquire the Trustmark, or not.

The applicant platform is then informed about the outcome by the EFSA, whereafter the platform is either approved to carry the Trustmark to its platform, or is advised to make changes in order to be compliant.
Comment

Let's do Biz