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Shopfitting & Merchandising News South Africa

Blomboy's floral designs grace Weylandts window

Cape Town-based floral designer Blomboy, or Alwijn Burger, has designed The Conservatory of Beauty - a large-scale floral installation - for furniture and homeware brand Weylandts' Sandton City concept store in Johannesburg.
Blomboy's floral designs grace Weylandts window

For the store's annual winter revamp, Weylandts approached Blomboy for his keen eye for detail, colour and texture.

Best known for having designed breathtaking floral creations for notable personalities like Gavin Rajah, Jackie Burger and, even, the British Royal Family, Blomboy is driven by a passion to challenge and redefine the concept of ‘floral design’ within the local landscape and culture.

Blomboy's floral designs grace Weylandts window

Founder of Weylandts Chris Weylandt says: “A lot of Blomboy’s work focuses on the preservation of flowers’ beauty to try and capture it and extend its fleeting and delicate characteristics. Our new Winter 2019 range is about the colours of winter, the raw textures of nature and the beauty of long-lasting materials like leather and wood.”

“Just like Blomboy celebrates beauty by finding ways to make fauna and flora more permanent, Weylandts strives to celebrate nature’s beauty by using natural materials to create long-lasting functional objects which provide pleasure to the senses for many, many years," Weylandt adds.

Blomboy's floral designs grace Weylandts window

The installation will be displayed until the end of July 2019 to coincide with Weylandts Sandton’s new Winter look along with the season’s furniture and homeware ranges.

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