The Airtel launches were conceptualised, produced and managed by VWV. The launch consisted of an interactive production, which saw a marriage between pre-recorded video and live theatrical presentations. These events were staged in Burkina Faso, Chad, Democratic Republic of Congo, Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia.
