ADC, dmexco join forces for inaugural UBERCLOUD event

"UBERCLOUD - the visible mass of digital creativity" (http://www.ubercloud.de/) takes place on September 20, 2011 at the Koelnmesse in Cologne, Germany, one day before dmexco 2011 (www.dmexco.com, 21-22 September). Last year's dmexco attracted approximately 16 000 attendees and more than 350 exhibitors from around the world.

Impetus for UBERCLOUD grew out of conversations following last year's conference between dmexco organisers, Doug Jaeger, ADC president and partner, JaegerSloan, New York, and Jeff Benjamin, chief creative officer, partner, CP+B, both of whom spoke at dmexco 2010.

Recognising the evolving nature of digital creativity, work began on developing a standalone, day-long event that would bring together top global creative, media and brand leaders to discuss digital branding trends and explore what the future holds. Jacob Cohen, senior strategist at Wolff Olins, led content development efforts on behalf of ADC (www.adcglobal.org). Other organisations contributing to UBERCLOUD include the Art Directors Club Germany, Miami Ad School and The One Club.

Confirmed UBERCLOUD speakers include:

• Jacob Cohen, senior strategist, Wolff Olins
  
• Jakob Daschek, founder, creative director, Syrup
  
• Quentin George, chief digital officer, Mediabrands
  
• James Hilton, co-founder, chief creative officer, AKQA
  
• Doug Jaeger, partner, JaegerSloan, ADC president
  
• Nick Law, executive vice president, chief creative officer, R/GA
  
• Ije Nwokorie, managing director, Wolff Olins London
  
• Mehera O`Brien, director, Miami Ad School New York
  
• Mike John Otto, creative director, co-founder, Blackbeltmonkey
  
• Benjamin Palmer, co-founder, The Barbarian Group, ADC board member
  
• Vivian Rosenthal, founder, CEO, Goldrun
  
• Jens Schmidt, cofounder, creative director, MOCCU, ADC-Germany board member
  
• Alexander Shapiro, strategy, brand and digital development consultant
  
• Kevin Swanepoel, president, The One Club
  
• Johnny Vulkan, partner, Anomaly

(Additional speakers to be added shortly)

"Technology has changed the concept of the brand, and presents both great opportunities and challenges for creatives," said Olga Grisaitis, director, ADC. "We are excited to again partner with the dmexco, and contribute content and speakers for this full day of discussion and discovery about the future of digital creative."

"People now have access to brands in ways never previously imagined," said Christian Muche, director of business development, strategy & international, dmexco. "As advertisers reach out to consumers through social media and build relationships through integrated campaigns and platforms, brands must be flexible enough to remain honest and approachable at every stage. UBERCLOUD will examine the challenges faced by agencies and brands, and provide an inspiration for digital creativity."

About dmexco

dmexco is a leading international expo & conference for digital business. Combining an exposition and conference, a concept that is unique worldwide, the company stands for innovative and future-oriented marketing, advertising and media in the midst of a global growth market.

For more information about the dmexco 2011 (21-22 September 2011, in Cologne), as well as photos, videos and statements, go to www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco and www.youtube.com/dmexcovideo.