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GLOBAL

New Wan-Ifra report tackling disinformation around the world

Wan-Ifra has released a new report that looks at the global map of remedies adopted by governments whose objective is to combat the disinformation crisis, though with extremely diverse intent and effects...

15 May 2019

GLOBAL

The most valuable global retail brands for 2019

The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...

14 May 2019

SOUTH AFRICA

Could crypto incentives help fight Facebook's fake news epidemic?

There's a paradox at the heart of modern journalism and news production: consumers like the convenience of social media as a delivery device for news, but the prevalence of fake news has made it harder for readers to trust and verify their sources...

By Bruce Silcoff 23 Apr 2019

RWANDA

#DesignIndaba2019: Bringing 'Wakanda' to life with life-saving drones

How an American and Rwandan partnership brought the mythical 'Wakanda' to life by harnessing drone technology to deliver life-saving medical supplies...

By Louise Marsland 1 Mar 2019

GLOBAL

Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...

15 Jan 2019

UNITED STATES

YouTube's influencer marketing phenomenon (Infographic)

In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...

By Matt Zajechowsk 19 Dec 2018

UNITED STATES

The line between news and advertising is blurring, according to study

According to the Global Communications Report, 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between news stories (earned media) and promotional content (paid media)...

20 Apr 2018

GLOBAL

IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

SOUTH AFRICA

#DesignIndaba2018: The next generation of fashion is biology

New York-based Fashion Institute of Technology graduate and biomaterials research company AlgiKnit co-founder and COO Aleksandra Gosiewski gave a thought-provoking presentation at Design Indaba on Wednesday on why they, at AlgiKnit, believe that biology is the future of fashion and their revolutionary work in their search for a sustainable product...

By Jessica Tennant 23 Feb 2018

UNITED STATES

Social media companies should ditch clickbait, and compete over trustworthiness

Social media websites and online services, created to profit from connecting people and encouraging global conversations, have a deep and troubling dark side...

By Barbara Romzek and Aram Sinnreich 3 Jan 2018

SOUTH AFRICA

New research suggests organisations should embrace new messaging culture

Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research...

6 Dec 2017

UNITED STATES

Report reveals customer aftermarket is afterthought for manufacturers

A new report reveals discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector...

12 Oct 2017

SOUTH AFRICA

Social networks extend gains as news sources in US: survey

Social networks have made more gains as news sources for Americans in 2017, according to a study released Thursday suggesting more woes for traditional news organisations...

8 Sep 2017

GLOBAL

Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report...

14 Aug 2017

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