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GLOBAL

Global Ad Trends report reveals slowdown in social ad growth

Warc's Global Ad Trends report has found that advertising revenues among key social and messaging companies have halved over the last year as consumer trust becomes a growing issue...

2 Jul 2019

GLOBAL

Facebook's Libra has staggering potential - state control of money could end

The UN recognises 180 currencies worldwide as legal tender, all of them issued by nation states. It does not recognise cryptocurrencies like Bitcoin in this way, even if communities of enthusiasts have been treating them as a means of exchange for over a decade now...

By Gavin Brown 27 Jun 2019

GLOBAL

Instagram's @shop a curated showcase of shoppable products

Instagram has launched a @shop account, essentially a curation of posts from online merchants that sell products through the image-sharing app.

14 May 2019

SOUTH AFRICA

#OneShow2019: Jonathan Deeb's 'social influencer marketing' judging panel insights

The One Club for Creativity's Creative Week is just around the corner, taking place in New York City from 6 to 10 May 2019. Here, SA's own Jonathan Deeb shares his experiences as an online juror on this year's One Show social influencer marketing panel...

By Leigh Andrews 3 May 2019

SOUTH AFRICA

Could crypto incentives help fight Facebook's fake news epidemic?

There's a paradox at the heart of modern journalism and news production: consumers like the convenience of social media as a delivery device for news, but the prevalence of fake news has made it harder for readers to trust and verify their sources...

By Bruce Silcoff 23 Apr 2019

SOUTH AFRICA

Facebook caught skewing the review score of its Portal device on Amazon

Facebook employees have been spotted giving the company's Portal video calling devices five-star ratings on Amazon...

By Shereesa Moodley 22 Jan 2019

UNITED STATES

A guide to incorporate social media marketing into your holiday strategy (Infographic)

Social media marketing is one of the most effective ways to reach buyers during the holiday shopping season. This infographic shows a move-by-move, a ho-ho-holiday social media marketing strategy that will get eyes on your product and clicks to your page...

20 Dec 2018

SOUTH AFRICA

Prada shelves 'blackface' figurines decried as racist

Luxury fashion label Prada has been lambasted for selling monkey-like figurines with overly large red lips in a style reminiscent of racist caricatures of black people...

19 Dec 2018

UNITED STATES

YouTube's influencer marketing phenomenon (Infographic)

In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...

By Matt Zajechowsk 19 Dec 2018

UNITED STATES

SnatchBot added LINE to increase its multi-channel reach

SnatchBot is a world-famous free chatbot platform that's helping companies in providing effective and efficient customer service...

Issued by Monetary Library 22 Oct 2018

NAMIBIA

The internet thinks this Namibian teen is Regina George from Mean Girls

Doppelgangers are instant viral internet fodder, but even more so when the person in question looks like Regina George from Mean Girls.

By Andy Walker 1 Oct 2018

UNITED STATES

How to sell more products in 2018 using Instagram

Unlike its parent company, Facebook, Instagram doesn't allow direct links to shopping sites. That gives brands the ability to connect with millions of potential customers, but only a limited way to actually get these customers to a shopping page...

By Boris Dzhingarov, Issued by Monetary Library 17 Jul 2018

SOUTH AFRICA

#OneShow2018: Interactive finalists revealed!

Finalists in the 'interactive' category have been revealed for One Show 2018, with two SA entries making the grade...

13 Apr 2018

GLOBAL

IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

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