Huge cups and popcorn boxes were positioned next to the ordinary cups and boxes at the refreshment counters of cinemas around the country, carrying the new Polo Playa 'You'll think you can' statement to cinema goers as Cinemark used the whole cinema experience to get the advertising message across.
VW's in-cinema Polo campaign is just an example of Cinemark's ability to offer clients the whole cinema experience as an integral part of their markekting, from on-screen advertising and branding in the foyer to branding on popcorn boxes.
Cinema audiences are captive, which means their undivided attention is directed at everything they see and hear from the moment they buy their tickets until the moment the movie starts, putting Cinemark in a unique position to offer a high level of interaction throughout the cinema experience.
