#LunchtimeMarketing: Improving customer segmentation
Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing and Leadership every Thursday at 12pm on ebizradio.com
, discuss how customer segmentation can help companies in the expansion stage.
Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. That division is based on customers having similar needs and buying characteristics.