Available in the common 252ml can, Piranha is also introducing the 472ml can in South Africa with a wide range of outrageous flavours. These include Wild Watermelon Kiwi, Pucker-up Apple, Phunky Fruit Punch, Bone Crushing Citrus, and Outrageous Orange Pineapple.
Local distributor Russell Connelly says, "The initial response from the market has been overwhelming. Consumers want a 'better tasting' energy drink with a wide range of flavours to suit their individual palette."
The Piranha range has a unique proprietary blend of all-natural energy enhancing herbs like Zhi-Shi, Guarana, Naringin, Taurine, and Green Tea. The company states that Piranha is the first energy drink with synephrine - the active ingredient in Betalean that gives one a real lift and it's from the world leader in Sport Nutrition so consumers can be rest assured it works...
According to BevNET.com, the most recognized and accepted authorities in the soft drink industry, energy drinks are rapidly approaching the $1 billion mark as a soft drink category, growing at an annual rate of 30%. Most notably The Value-Sized drinks (most notably 472ml cans) have seen triple digit growth in 2003.
Magentasoft on behalf of EAS
