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Retail News South Africa

Pep calls for uniform standardisation

Ready for the back-to-school period in January 2010, the reportedly largest retailer of school wear in South Africa, Pep says that parents will look for bargains that have the best quality and value and has produced some basic tips for parents to follow when searching for their bargains.
Pep calls for uniform standardisation

A trusted brand with over 40 years' credentials, 80% of its range is produced locally, which helps protect jobs in a fragile and highly challenged local industry and it is stocked all year round in stores. With over 60% of the market, it caters for the most cash-strapped customers as well as for those who can afford higher quality.

Standard uniforms needed

Parents face the burden of school uniforms expenses every year. If, for any reason, their children move schools, this burden increases but the problem could be obviated if standard school uniform items were accepted at both schools.

The most common school wear items in South Africa are grey trousers and white shirts. Pep believes these should be adopted as the standard school uniform. Its position on school uniforms is:

  • Standardize school uniforms based on the most common items used currently
  • Do not compromise quality
  • Use economies of scale to bring costs and therefore prices down
  • Schools can differentiate themselves by adding badges and/or different coloured jerseys and fleeces.

For its basic entry range of school wear, parents could kit out their girl or boy for first day at school for under R100 and this includes not only a white shirt; a black/navy skirt for a girl or grey shorts for a boy; socks and shoes but also a lunch box.

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