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All the 2011 Sunday Times Top Brands

A few weeks ago, TGI held its top three Icon Brand winners at its second Icon Brands awards. Last night, Thursday, 4 August 2011, Avusa Media and TNS Research Surveys announced their version of South Africa's most icon brands in the 13th annual 2011 Sunday Times Top Brands Awards, held at Helderfontein Estate in Johannesburg.
All the 2011 Sunday Times Top Brands
Shot of the awards, held at Helderfontein Estate. Pic: Wayne Du Preez.
Shot of the awards, held at Helderfontein Estate. Pic: Wayne Du Preez.
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Winners of overall award, KOO. From left: Lebogang Maradu (Brand Manager: KOO), Enver Groenewald (Avusa: Sunday Times) and Lindiwe Mbhele (KOO). Pic: Wayne Du Preez.
Winners of overall award, KOO. From left: Lebogang Maradu (Brand Manager: KOO), Enver Groenewald (Avusa: Sunday Times) and Lindiwe Mbhele (KOO). Pic: Wayne Du Preez.
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Group shot of all the Sunday Times Top Brands Winners. Pic: Wayne Du Preez.
Group shot of all the Sunday Times Top Brands Winners. Pic: Wayne Du Preez.
click to enlarge

Overall favourite


Overtaking youth-targeted brands Coca-Cola (first runner-up), and KFC (second runner-up) the household, canned foods brand KOO jumped from second overall in 2010 to take top honours as Overall Favourite Brand Grand Prix winner.

This year's top three Overall Favourite Brand Grand Prix contenders have been in the top three for two consecutive years (All the 2010 Sunday Times Top Brands winners and (2009 Sunday Times Top Brands winners, which in part bears testament to their marketing and advertising prowess, according to the organisers.

Advertising and marketing


Full-service advertising and communications agency Ogilvy South Africa walked off with the 2011 Robyn Putter Brand Agency of the Year Award. Now in its second year, this new award recognises the country's most prolific advertising agency during the course of the year. Last year, the inaugural award went to Ogilvy Johannesburg.

Enzo Scarcella, Vodacom managing executive for marketing, scooped the 2011 Sunday Times Top Brands Marketing Personality of the Year Award. This award, which identifies the strong individuals behind some of SA's leading brands, is open to industry and peer voting. Last year, the inaugural award went to MTN CMO Serame Taukobong.

Green and uplifting


Although only taking second place in the Overall Favourite Brand Grand Prix category, Coca-Cola took home first prizes for the brand that has done the most for community upliftment, as well as being voted SA's favourite soft drink in the Consumer section.

Environmentally conscious Pick n Pay took first place as the brand that has done the most to promote 'green' awareness, closely followed by Woolworths and Nedbank, both 'green' stalwarts.

Other favourites in the Consumer categories saw Cadbury, Absa, Coca-Cola, MTN, Shoprite and KFC, among others, given the nod by its consumer-based-buying-force.

In the Business categories, top honours went to cellphone BlackBerry, domestic airline British Airways, telecoms service provider Vodacom, and short term insurance provider Santam. On the other side of the spectrum, the Consumer categories saw the brands Nokia, South African Airways, MTN and OUTsurance outstrip its competition in those respective categories.

"Particular brands tailor-make their services"


"It is evident that particular brands tailor-make their services to appeal to different market segments," says Mark Molenaar, TNS Research Surveys executive director. "We will continue to see this trend as businesses and business owners look at the best deal or service that will either save on overall costs or time spent on a particular task."

Grand Prix winners


Category1st2nd3rd
Overall Favourite Brand KOOCoca-ColaKFC
Robyn Putter Brand Agency of the YearOgilvy South AfricaDraftfcbThe Jupiter Drawing Room
Marketing Personality of the YearEnzo Scarcella from VodacomSerame Taukobong from MTNRavi Naidoo from Interactive Africa
Brand that has done the most to uplift the communityCoca-ColaPick n PayShoprite
Brand that has done the most to promote "green" Pick n PayWoolworthsNedbank

Business


Category1st2nd3rd
Domestic AirlineBritish AirwaysKulula.comSouth African Airways
Business Media - RadioTalk Radio 702Cape Talk 567SAfm
Business BankInvestecStandard BankFNB
Telecommunications ProviderVodacomMTNNashua Mobile
Medical AidDiscovery
Car HireAvisEuropcarBudget
CellphoneBlackBerryApple iPhoneNokia
Hotel GroupSun International Hotels and ResortsProtea Hotels and Protea Hotel Fire & IceSouthern Sun and Garden Court
Long-term InsuranceDiscovery LifeOld MutualMomentum Life (including Metropolitan)
Short-term InsuranceSantamOUTsuranceZurich

Consumer


Category1st2nd3rd
Alcoholic SpiritsHennessyJamesonJohnnie Walker
BeerHansaHeinekenCarling Black Label
CiderSavanna Dry/LightHunter's Dry/Gold/ ExtremeRedd's Dry/Original
Alcoholic CoolersRed SquareHooch FoxBacardi Breezer
CellphoneNokiaBlackBerrySamsung
ChocolateCadbury slabsLunch BarFerrero Rocher
Telecommunications ProviderMTNVodacomCell C
Retail bankAbsaStandard BankFNB
Soft DrinkCoca-ColaFantaSprite
Fast Food KFCNando'sMcDonald's / McCafe
Convenience and Grocery StoreShopritePick n Pay (Supermarket/ Hypermarket/ Family Store)Woolworths
Hot BeverageRicoffyFreshpakJoko
Household CleaningHandy AndySunlightJik
Laundry CareSunlightSta-SoftOmo
Essential FoodTasticAlbanyWhite Star
Electronic GoodsSamsungLGSony
Domestic AirlineSouth African AirwaysBritish AirwaysMango
CarBMWMercedes BenzToyota
Sports Clothing Brand NikeAdidasPuma
Short-term InsuranceOUTsuranceFirst for WomenABSA
Long-term InsuranceOld MutualSanlamMetropolitan Life
Weekly NewspaperSunday TimesCity PressSoccer Laduma
Beauty and CosmeticsEstee LauderYardleyAvon
Tinned FoodKOOLucky StarAll Gold

For more on the research methodology, download this document.

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