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More merchandising partners for Jock
The animated film, Jock of the Bushveld, has received further merchandising support for the film, due out in July 2011. Merchandising partner Edgars was one of the first South African brands to align itself with the brand, with Smarties announcing branded packaging and competitions to support the film. The latest partner to sign up is FNB.
The bank's new head of media, Bernice Samuels, says, "Jock is a quintessentially South African story and FNB is a quintessentially South African bank. As an enthusiastically South African brand and one that celebrates and drives innovation, we are proud to associated with the film. It has truly stand-out quality."
Jock marketing director Andy Rice says, "We have had fantastic support from SA marketers in terms of taking out licenses and almost without exception they have welcomed a brand that will be stronger and will reach a global audience, even if it means waiting for it a little longer and that wait is now over with the setting of a release date and campaigns can really begin to roll out."
Edgars specialist buyer Alcora du Plessis, adds, "Edgars is proud to be associated with the movie; the story forms part of our South African heritage and is one we can all relate to. As a leading South African retailer we support local initiatives and by making T shirts available in selected stores, we hope to make the legend of Jock live on in people's hearts."
For more information, go to www.jock-animation.com.
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