Subscribe & Follow
Trending
- MultiChoice mourns the death of Nkateko MabasoKarabo Ledwaba
Jobs
- Brand Ambassador Bushbuckridge
- Graphic/Digital Designer Johannesburg
- Senior Digital Designer Johannesburg, Cape Town
- Brand Ambassador Nelspruit
- Brand Manager Claremont
- Midweight Graphic / Digital Designer Gauteng
- Brand Ambassadors Hazyview
- Multimedia Motion Designer Johannesburg
- External Sales Executive Johannesburg
- Lead Brand Designer - Corporate Digital Cape Town
Boomtown develops the Mertech brand
Working across the corporate identity, Boomtown created a new brand architecture for the company that included updated contemporary photography, website development, and an e-brochure. The objective was to develop a clear brand narrative and communication directive for the business’ key audiences.
To do this, Boomtown immersed itself in the business and the industry to be able to clearly define the Mertech Cable and Wire unique selling points, brand personality and purpose from a long-term strategic perspective. With this foundation, a succinct and transparent communication strategy was developed, as well as relevant design collateral which will bring the brand positioning to life.
Mertech Marine recovers and recycles redundant telecommunications cables from the seabed, and with Mertech Cable and Wire manufactures a wide range of high-quality steel cables and wire products – providing a full end-to-end solution that complements the Mertech Group’s zero to landfill vision.
- Firdous Osman joins Boomtown as MD09 Feb 12:02
- Boomtown graphic designer makes it a hat-trick for Brands & Branding31 Oct 11:42
- Boomtown Johannesburg wins first gold Loerie12 Oct 10:42
- Bokomo launches TVC amid evolved brand positioning18 Aug 09:30
- Out of the mouths of interns19 Jul 09:28
![](/res/img/s.gif)