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Makeover starts with website revamp
Lufthansa Global Telesales (GTS), which opened its doors in South Africa seven years ago, recently began repositioning itself to its target market. Apart from giving its Strand Street offices in Cape Town an aesthetic makeover, the organisation has started the process by redoing its corporate website.
“We are growing at a rapid pace and need to attract young and dynamic individuals to become part of our team. We also need to be on par with the global brand position and hence the corporate identity changes,” explains MD Birgit Thümecke.
“We know the value and impact of online communication and realised the need to update our corporate identity to position us more effectively to our target markets. We understand that our business needs here are different to our peers' in Germany, which resulted in changing the look and feel of our website [www.globaltelesales.co.za] to make it more exiting and inviting.”
The copy is also written so that the younger generation or young at heart should identify with it, the aim being to give it more spunk and attitude while keeping it professional and effective.
