If people are at the heart of your business, you want to employ the best you can possibly afford. Excellent employees tend to choose large companies because they offer good pay and benefits, and because they’re seen as more sustainable than small businesses.
But a small business that has earned a ‘Top Employer’ label is a different proposition entirely. This is exactly the sort of detail that attracts smart candidates who recognise an opportunity for growth when they see one. Attracting the right candidate is half the battle won and can accelerate a small business’ growth.
How do you become an employer of choice? It’s all about creating a culture and work environment that people want to be part of. Here are some ideas.
We’re sure that if you think about it, you’ll come up with more ideas that are appropriate for your business. It’s worth spending time on this because attracting top employees is not the only advantage of achieving ‘Top Employer’ status. It will enhance your reputation, give you a competitive edge, enable excellent branding, and achieve great publicity.