The wine donates R15 of every bottle sold to aid in the ongoing war against rhino poaching within South Africa’s national parks (SanParks) and surrounding areas.
In celebration of this milestone, the brand announced the launch of its upgraded packaging, as well as an improved product. This updated look and feel includes a new bottle shape, as well as a premium embossed label.
Rhino Tears is now available in a dry red blend and Sauvignon Blanc.
“Over the last couple of years, the fight against rhino poaching has really struggled with funding, largely due to the Covid-19 pandemic and corporates cutting back on their donations to causes. With little support from the government, and local tourism taking a knock, it has become the responsibility of all South Africans to make sure that our wildlife is protected,” says John Hooper, founder of Rhino Tears.
Wine lovers can be confident that 100% of the funds raised through sales of Rhino Tears are used for anti-poaching projects in South Africa. Projects supported by the brand include the training of tracker dogs used to track poachers on the ground and purchasing equipment for field rangers.
“Considering the selling price of Rhino Tears is R79.99, the R15 a bottle donation is a large portion of the costs. To date, we have raised around R3m, more than any other wine brand in the world when it comes to saving rhinos. Thank you to everyone who has bought even just one bottle, your contribution is making a big difference and we couldn’t have achieved this without your help,” Hooper continues.
By purchasing just one case of Rhino Tears a month, buyers are contributing R90 towards a good cause and receiving great wine in return.
Further information about the wine and the anti-poaching initiatives can be found here.