Marketing & Media trends
Tourism & Travel trends
Construction & Engineering trends
- 3 major trends in the commercial property space in AfricaPeter Hodgkinson
- A bright horizon for South Africa's energy landscapeBarry Bredenkamp
- Achieving developmental goals through constructionCyril Vuyani Gamede
CSI & Sustainability trends
- Time for NPOs to show their real impactKeri-Leigh Paschal
- 5 sustainability trends that will shape business in 2021Christelle Marais
- 4 trends set to continue or be re-interpreted in the NGO sectorInnocent Masayira
- Strengthening NPO skills and processesNazeema Mohamed, Feryal Domingo and Soraya Joonas
- Sustainability is key for social investment in 2021Keri-Leigh Paschal
- 4 trends in employee skills development and training you need to know for 2021Siphelele Kubheka and Desikan Naidoo
Energy & Mining trends
- 10 predictions around fintechDominique Collett
- The 4 themes for the new yearAndrew Duvenage,
- 3 wealth management trends to watch in 2021Maarten Ackerman
- 4 strategies to rethink investing in SMEsKuhle Mnisi
- Microinsurance ready to reach new heightsMarius Botha
- Finding alpha in the age of Covid-19Nema Ramkhelawan-Bhana
- Purpose or profit. It's not a choiceMike Middleton
- Shifting towards a digital - but still human - approachHenry van Deventer
HR & Management trends
- 4 areas in which your business can practice its swivelFrancois Kriel
- 5G is coming. Here's what it could mean for SASamantha Naidoo
- 3 big issues demanding legal attention this yearJonathan Veeran, Nozipho Mngomezulu and Burton Phillips
Logistics & Transport trends
Marketing & Media trends
- Tech democratisation will set the tone for 2021Andrew Smit and Johan Walters
- Auction industry survival depends on going virtualJoff van Reenen
- Covid-19 drives new trends in local property marketMarcél du Toit
- A bold year for beveragesAlex Glenday
- Acceleration of digital paymentsJonathan Smit
- Safety vs sustainability - the packaging industry's key conundrumNthabiseng Motsoeneng
- The evolving e-tail landscapeVilo Trska
#BizTrends2021: Understanding your "why" - establishing a new norm through purpose-driven actions
In a year when we arguably found ourselves with more time on our hands than ever before, thanks to the Covid-19 lockdowns, the upside was the opportunity to step back from our hectic diaries, to consider the cost to society of our relentless focus on corporate profit.
Self-reflection is often unfortunately lost in days packed with meetings and phone calls, along with a host of other external distractions - despite how important it is for us to pay attention to the fact that recognition and growth means very little if we don’t assess the positive impacts of our actions, and examine how much we’re actually contributing to the common good.
While the world has been unanimous in applauding the efforts and sacrifices made by our global community of healthcare workers, we saw - and continue to see - far too many examples of people failing to follow even the basic "mask up and sanitise" rules, putting themselves and those around them at unnecessary risk. We could all do well to stop and do some serious thinking about those at the coalface of the pandemic, who are the true heroes and role models, learning from their example about what it truly means to play a meaningful contribution to our society.
Yes, there is indeed something each of us can do, no matter networks or economic status.
Covid-19 has served up a timely reminder to us all that our real legacy can only be measured by the social good we contribute, the smiles we generate around us, and the opportunities for a better life we share among all of us.
As we all sat confined to our homes during the hard lockdowns, which many countries are now being forced to repeat in the face of second waves, I’m certain that we all examined the reasons for our existence much more closely than we otherwise would have done.
Maximising purposeful personal development
Everyone from individuals to corporate leaders wondered how they could do more for society and the common good. The result is a broad demand for more transparency, but also, calls - and commitments - to action that will have a positive impact on those all-important causes, including education, sustainability, diversity and gender equality. And, of course, a healthier work-life balance, more entrenched and meaningful corporate ethics, all underscored by purposeful personal development.
Brands and leaders who fail to recognise this growing trend will not be rewarded with corporate profit, but will instead fail to innovate effectively and efficiently, and ultimately lose out thanks to a failure to embrace a new culture of caring that will be with our world for generations to come. Innovation may well be driven primarily by technological advancements, but without the human components of well-being, integrity and honesty, it cannot hope to thrive long-term.
Solidarity has never meant more than it does now when we are all being asked to sacrifice for that common good, but Covid-19 has illustrated that it is only via our collective efforts that we can address this crisis - but also face new ones that need different new solutions.
Role models are no longer going to be those with the most impressive media presence; they will be judged by their actions and their contributions to our ailing world. We will no longer celebrate those who produce the most or earn the most, but rather on whether they stand up for justice, without seeking credit and in the absence of any audience.
Covid-19 has served up a timely reminder to us all that our real legacy can only be measured by the social good we contribute, the smiles we generate around us, and the opportunities for a better life we share among all of us. Quality is now replacing quantity and less is certainly more.
Working together for the good of the whole
Solidarity has never meant more than it does now when we are all being asked to sacrifice for that common good, but Covid-19 has illustrated that it is only via our collective efforts that we can address this crisis - but also face new ones that need different new solutions. New initiatives cannot be used to benefit only their creators, we have learnt during this pandemic which has been a great leveller.
Let’s be cognisant of the fact the frontier we really need to remove is the one that prevents us from working together for not individual good, but for the good of the whole. We’ve been given this chance to create a new kind of future for humanity, so let’s ensure that it is one that’s dictated by a drive to positively impact humankind, beyond the frame or benefits of enterprise.
Technology has rapidly accelerated productivity and intelligence, with every effort carefully measured to determine optimal output. It’s time for us all to ensure that the same maximum impact, in terms of our social behaviours beyond consumerism, if we are to allow the Covid-19 experience to teach us, a very valuable lesson about what kind of legacy it is that really counts.