Subscribe & Follow
Trending
- New Chinese cars are everywhere – but are they tough?Nicholas Pillay
Jobs
- Junior HR Manager Cape Town or Johannesburg
- Producer Johannesburg
- Junior Administrative Assistant Cape Town
- Head of Content Ferndale
- Multimedia Motion Designer Johannesburg
- Creative Content Video Editor Johannesburg
New TVC for Bell's
![New TVC for Bell's](https://biz-file.com/c/1402/174685.jpg)
What makes this story of perseverance even more touching is his reason for undertaking this challenge: he wants to be able to read the book his son has written.
Thandeka Ngqumeya, Bell's Whisky brand manager says, "The slogan 'Give that man a Bell's!' is a phrase that has become synonymous with acknowledging exceptional achievement, especially when people go to great lengths to do something for someone else."
"In The Reader, we strove to create a storyline that would engage and inspire South Africans across the board," says Devin Kennedy, ECD at King James. "The commercial celebrates universal themes such as friendship, family and community and the extra special things we do for each other."
View the TVC
View the behind-the-scenes making of the advert
![](/res/img/s.gif)