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#Loeries2021: 'Brand communicators need to show up, listen more and be better,' says Justine Drake
Justine Drake, TV chef, Fresh Living editor, content director at John Brown Media, sat on the judging panel in the Innovation category of the 2021 Loerie Awards. We find out about the experience.
![]() Justine Drake, content director at John Brown Media |

I am absolutely honoured and I feel so inspired!

My experience in the industry spans three decades working with agencies and publishing houses; as a journo, an editor, an author, a stylist, a director, a trends consultant. You name it, I’ve probably done it…

Um! …I didn’t celebrate…but I did feel very honoured and a wee bit proud.

It’s a great acknowledgement of my experience …and just bloody brilliant to be involved in such a renowned and respected creative process.

I judged in the Innovation categories

Awe, inspiration, delight…well I hope so anyway.

Unique, trailblazing ideas, a non-conformist approach, cultural relevance and consideration, and bravery

There are so many aspects, on so many levels…but let's choose a positive one….
The best bit is the public’s new and very low tolerance of BS…There is a genuine need/demand for more authenticity, more EQ, more social listening, which forces us as brand communicators to show up, listen more and be better...That’s a good thing!

I am a first-timer so I am excited to see what's to come.

Most definitely the social impact of Covid-19.

A unique, multi-faceted view...The complexities of our heritage and the views, experience and insights of our eclectic panel ensure a fresh approach underpinned by diversity and relevance.

I'll be looking for real inspiration.

Stand up for what is right - don’t be afraid, make yourself heard, give a voice to those who don’t have one and never back down.
For more:
- Official site: www.loeries.com, Facebook, Twitter, Instagram
- More info: Loeries Creative Week, Bizcommunity search, Google, Twitter
Read more: Loeries, Justine Drake, John Brown Media, Loerie Awards, Loeries 2021, #fighthegoodfight, #Loeries2021, Loerie Awards 2021, Loeries 2021 judges