#Loeries2021: Eduardo Marques: Live, PR & Out of Home and Integrated jury president
Eduardo Marques, chief creative officer at Publicis Groupe Netherlands and Belgium
I feel privileged to be invited to the Loeries! I am learning a lot about the culture and its differences and growing a lot with our discussions.
I am a Brazilian working in the Netherlands and Belgium, and I just came from Spain. Before that, I was in the US, in San Francisco and Los Angeles. Of course I’ve worked in Brazil as well and had the chance to work in the Middle East too. The opportunity life gave me to be working with such different markets and cultures brought me a respectful way of seeing things coming from our industry.
Each country, each creative has their good fight to fight, in a different way. When you start to comprehend the different nuances, it can shape you as a better creative, as a better professional, as a better person.I am blessed to be here, to have my mind opened again.
You always celebrate it with your people, with your team, with your agency. But you always take it as a huge responsibility too, especially when you’re the president of a jury.
The Loeries Creative Week takes place in the City of Cape Town in 2021 and here's what to expect from the region's creative minds...
As I mentioned before, this means learning, growing, and opening my mind to new ways of seeing our work.
PR, Live and Integrated.
I expect to see amazing work, to have awesome discussions and, of course, to make great friends.
Andile Khambule, creative group head at Ogilvy Johannesburg is part of the judging panel in the Radio and Audio and Crafts category at Loeries 2021...
Evan-Lee Courie 12 Oct 2021
First of all, the originality of the idea, the brilliancy behind it and the way it responds to the challenge or if it’s attached to culture. Then, the execution, the craft of it, great ideas are even greater when beautifully made. And, absolutely, I won’t forget the scale of it - and its impact.
Budgets are cut, clients are afraid to take risks, and our minds were not in perfect control either, right? The whole industry suffered, on both sides. So imagine the challenge to be creative in the middle of all of that? Bravo to the ones who made it work!
This year, the Loeries challenged the industry to #fightthegoodfight and create work that moves society forward in a positive direction. We chat to Fu'aad Kasu to find out the inspiration behind this year's campaign...
Evan-Lee Courie 24 Jun 2021
This is my first Loeries, so I am very curious to know the outcome, especially if we can be together again.
I think cause-related work is getting bigger and bigger. Brands are starting to act more than just say or tell something. I heard a nice sentence this year: “If the government is not changing the world, the brands will do.”
A lot of expertise and swag! SA creatives are pretty awesome, and they know how to do a lot with less – that’s how you see when a person is really really creative.
Passionate people sharing their love for ideas.