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Loeries Special Section

#Loeries2017: All the Live Events, Activations, Sponsorships, PR and Media Communication finalists!

Finalists have been announced in the Loeries' Live Events, Activations, Sponsorships, PR and Media Communication categories.

Live events, activations and sponsorship finalists

Agency / EntrantTitleBrandProduct
Impact BBDO DubaiTraffic JamPepsico7Up
140 BBDODunkin' SoonerDunkin' DonutsDunkin' Donuts
M&C Saatchi AbelChainsaw Chop10x InvestmentsRetirement Annuity
Shane VermootenBypass Mobile TheatreBypass MovieBypass Movie
Wondermerk Studios (Pty) ltdMecedes-Benz Fashion Week JoburgAfrican Fashion InternationalMotion Graphic Design
140 BBDOThe DDPDDunkin' DonutsDunkin' Donuts
LevergyBowling LabAudiAudi Sport
Ogilvy JohannesburgHalloween Night RunMultiChoice DStvDStv
Shane VermootenBypass Mobile TheatreBypass MovieBypass Movie
Lucan VisualsThree Ships Projection MappingDistellThree Ships Whisky
King James IIThe Saxonwold ShebeenTwin Peak ProjectsTwin Peak Projects
icandi CQ (Pty) Ltd#MoreThanDataInvestecStaff launch
Ogilvy JohannesburgHalloween Night RunMultiChoice DStvDStv
Ogilvy Cape TownKickstarzMetropolitanFinancial education
King James GroupEvery 1 CountsSanlamFinancial Services
M&C Saatchi Abel#SHAPEYOURCITYHeinekenHeineken
Net#work BBDOsmarthubMercedes-Benzsmart
Witch & WizardNike women LiveNike africaNike Womens Training
Mama CreativeThe Shabbat ProjectOffice of the Chief Rabbi of South AfricaThe Shabbat Project
Lucan VisualsThree Ships Projection MappingDistellThree Ships Whisky
Witch & WizardAir max Day 2017Nike AfricaNike Air Max
BrightRock (Pty) LtdBrightRock WP SponsorshipBrightRockBrightRock
King James GroupWell-made in AfricaSanlamFinancial Services
JCDecauxUltra South Africa SamsungSamsungGalaxy Experience
Leo BurnettSamsung Gaming MarathonSamsungsponsorship

PR and media communication campaign finalists

Agency / EntrantTitleBrandProduct
Impact BBDO Dubai#ShopLessBRFSadia Frozen Foods
OnPoint PRNedbank NewsroomNedbankNedbank Newsroom
OnPoint PRDesign IndabaNedbankDesign Indaba
OnPoint PRKe Yona Ring Of SteelNedbankKe Yona Ring Of Steel
FleishmanHillardBeautiful X PowerNike South AfricaThe first Nike female-only all-black leather shoe collection
Impact BBDO DubaiTraffic JamPepsico7Up
Grey Advertising Africa (Pty) LtdDog FightNSPCANSPCA Special Investigations Unit
Impact BBDO DubaiSwitched OnPepsico7Up
Halo Advertising Pty LtdMore Music You LoveJacaranda FMRadio Station
Ogilvy Cape Town#untaggableAudi SAAudi Brand
OGILVY & MATHER AFRICAThe World's Most Eligible BachelorOl Pejeta ConservancyOl Pejeta Conservancy
J. Walter Thompson KSAUnveilSaudi Telecom CompanyCoverage
Young & RubicamOP45.2Operation Smile#OP45.2
Ogilvy JohannesburgHalloween Night RunMultiChoice DStvDStv
Ogilvy Cape TownSkip Fashion Exchange 2016UnileverSkip
LevergyFeel the FireNew BalanceProteas replica merchandise
Ogilvy JohannesburgKFC Soundbite ChartKFCKFC Sounbite
Ogilvy Cape TownThe Slave CalendarIziko Museums of South AfricaIziko Slave Lodge Museum
King James GroupSanlam Conspicuous SaversSanlamNational Savings Month
Ogilvy JohannesburgMTV #FCKHIVViacomMTV
J.Walter Thompson CasablancaFlawlessnessenti.maFashion and lifestyle online magazine
Epic MSL Group (PTY) LtdDunkin’ Donuts give South Africans the power to get their taste of Dunkin’ soonerDunkin' DonutsDonuts, coffee and savoury goods
M&C Saatchi AbelReconciliation TableNando’sNando’s
The Niche GuysWorld Toilet Day 2016UnileverDomestos
Retroviral#ElectionBurgerRocoMamasElection Burger Limited Edition
Leo BurnettValentine's adults mealBurger kingBurger king meal
Leo BurnettSufganikingBurger kingwhopper
Memac Ogilvy DubaiPotatoes On MarsInternational Potato CenterPotatoes On Mars

Loeries' Live Events, Activations and Sponsorships and PR and Media Communication judges

  • Jury president: Caroline Pretorius, ECD at VWV Group, Johannesburg, South Africa
  • Juliet Honey, creative director at Net#Work BBDO, Johannesburg, South Africa
  • Tiziana Tucci, ECD at Mela Events, Johannesburg, South Africa
  • Audrey Lummis, head of events and activations at FCB, Johannesburg, South Africa

Winners will be announced this coming weekend! Loeries Creative Week Durban takes place from 14 to 21 August 2017. Keep an eye on our Loeries Creative Week Durban special section for all the latest updates.

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