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#Loeries2017: All the Effective Creativity finalists!

Finalists have been announced in the Loeries' Effective Creativity category, sponsored by Woolworths.
EFFECTIVE CREATIVITY
Agency / EntrantTitleBrandProduct
FOXP2#OpenEyesSter-KinekorSter-Kinekor Theatres
Impact BBDO DubaiGive Mom Back Her NameUN WomenCharitable Cause
Impact BBDO DubaiGoodbye Bad LuckLa Libanaise Des JeuxLoto Libanaise
Young & RubicamFirst KissWestern Cape GovernmentSafely Home
Ogilvy Cape TownAmarok Test Drives for GoodVolkswagen South AfricaVolkswagen Brand
J. Walter ThompsonLaywagifSaudi Telecom CompanyBroadband
Young & RubicamOP45.2Operation Smile#OP45.2
Joe Public Pty Ltd18+ Be the MentorSouth African Breweries CorporateAnti-underage Drinking
Joe Public Pty LtdDrought PackClover Pty LtdFresh Milk
Ogilvy Cape TownThe Slave CalendarIziko Museums of South AfricaIziko Slave Lodge Museum
Joe Public Pty LtdUFOClover Pty LtdFUTURELIFE

Loeries' Effective Creativity judges

  • Jury president: Gareth Leck, group CEO and co-founder at Joe Public United, Johannesburg, South Africa
  • Regional judge: Chrisna Basson, strategist at Weathermen & Co, Windhoek, Namibia
  • Regional judge: Mathieu Plassard, CEO at Ogilvy & Mather Africa,Nairobi, Kenya
  • Thabisa Mkhawanazi, Corporate affairs director at KFC, Johannesburg, South Africa
  • Clive McMurray, MD at FCB, Durban, South Africa
  • Kirsty Niehaus, internal communication and art manager at Nando's, Johannesburg, South Africa
  • Jerry Mpufane, Group MD at M&C Saatchi Abel, Johannesburg, South Africa
  • Enver Groenewald, CCM director at Unilever, Durban, South Africa
  • Gerhard Sagat, head of strategy at DDB, Johannesburg, South Africa
  • Heidi Brauer, CMO at Hollard, Johannesburg, South Africa
  • Andrea Quaye, vice president: marketing Africa at AB-InBev, Johannesburg, South Africa
  • Dale Tomlinson, CEO at The Hardy Boys, Durban, South Africa


Winners will be announced this coming weekend! Loeries Creative Week Durban takes place from 14 to 21 August 2017. Keep an eye on our Loeries Creative Week Durban special section for all the latest updates.

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