[Loeries 2015] Unilever South Africa puts African filmmakers in the spotlight
It wasn't all handshakes and handrolls as the FMCG company used the brunch to showcase the work of four directors from the Academy for African Filmmakers (AAF), announced as winners at this year's Cannes in June.
Some of the 2015 South African AAF winners in attendance at the networking brunch were Jonathan Sidego (Lux: She Who Dares); Daniel Effiong (Project Sunlight: Thato's Dream); Fabian Vettinger and Jackie Stone (Sunlight: Fingerprints); and David Franciscus (Aromat: Guess Who's Coming to Dinner).
Unilever partnered with MOFILM, to launch the AAF to assist African talent to develop their storytelling and pitching skills, while working on real, live, Unilever briefs with the possibility of having their work broadcast. During December 2014, the then aspiring African young filmmakers participated in a series of seminars and an intensive three-day training course with sessions that took place in South Africa, Nigeria and Kenya.
Femi Odugbemi, Akin Omotoso and Jahmil X. T. Qubeka - experts in filmmaking and tutors at the Academy - assisted the budding filmmakers in honing their theoretical and practical skills. As part of the course, the participants created a campaign for Unilever's brands in a competition format. The winning ads were announced at this year's Cannes.

The winners for their work on the Lux brand, all of whom are from South Africa and their work can be seen on digital platforms and on TV, are the following:
- Jonathan Sidego (She Who Dares)
- Fabian Vettiger (Within Me)
- Rainn Vlietnam (Ngozi Yakupendeza - Beautiful Skin)
The South Africans also scooped all three prizes for the Aromat brand - the winners are:
- David Franciscus (Guess Who's Coming to Dinner)
- Pieter Lombaard (Quake or Shake)
- Hisham Samie (Morning Glory)
Project Sunlight (Unilever brightFuture) winners are:
- Nigerian, Daniel Effiong (Thato's Dream),
- South African, Tarha McKenzie (Little Changes for a Greater Impact)
- Nigerian, Taiwo Badejo (The 50k Project).
The winners for the Sunlight brand category are also all South African:
- Fabian Vettiger (Fingerprints)
- Zwelethu Radebe (Homecoming)
- Illyze Myburgh (Sunlight Moments)
The scholarships were awarded to Nobulali Kama (South Africa), Chloe Gencga (Kenya) and Orosun Olanrewaju Elijah (Nigeria), to further their studies in filmmaking.
For more information about the AAF, visit https://foundry.unilever.com/welcome and view the four winning AAF Films by clicking on the links below:
- Lux: She Who Dares by Jonathan Sidego
- Aromat: Guess Who's Coming to Dinner by David Franciscus
- Sunlight: Fingerprints by Fabian Vettiger
- Project Sunlight: Thato's Dream by Daniel Effiong
Related
#Cannes2025 report says creative confidence is in crisis 2 May 2025 Why South African advertising needs to rediscover its storytelling roots 7 Nov 2024 #Loeries: The state of advertising in SA - Ambition. Deliberate. "Let's go, let's do it" 11 Oct 2024 How 2 African creatives won at Cannes Lions through trust and collaboration 16 Sep 2024 Black At Cannes announces African Creative Fund and sponsored Cannes 2025 trip 27 Aug 2024 #AfricaMonth: Kenyan illustrator, Joy Richu shines spotlight on African creativity 6 May 2024