In recognition of this, the Loeries - Africa and the Middle East's biggest brand communication awards - holds the Adams & Adams Young Creatives Award annually, which is open to entrants from the entire region.

The award is sponsored by Adams & Adams Attorneys and recognises the growing talent of those at the start of their careers, working in any area of brand communication. The two winners each receive a Loeries statuette and a cash prize of R50,000.

"Young professionals are the lifeblood of any industry, but in the creative professions, their participation, enthusiasm and willingness to try new things make them an indispensible part of the creative mix," says Andrew Human, CEO of the Loeries.

Entrants to the Young Creatives Award must be under 27 years old and able to provide a portfolio of their professional work from the last three years that has been commercially exposed to a substantial audience.

For more information and a full list of the entry criteria and requirements, visit www.loeries.com.