Loeries 2013: All the winners
A total of 238 birds were awarded, four of which were Grands Prix - to Draftfcb Cape Town, Ogilvy & Mather Cape Town, MetropolitanRepublic and FoxP2 respectively.
The CTICC was given a makeover and 50m of red carpet action for the 35th Annual Loerie Awards which took place on Saturday 21 and Sunday 22 September 2013 at the Cape Town International Convention Centre.
The first of the Grand Prix winners was awarded to Draftfcb Cape Town for Engen's Fire Blanket Calendar, in the Alternative Media & Field Marketing category. Judge Goetz Ulmer said it was chosen because it was simple, uniquely [South] African and just made sense!
Ogilvy & Mather Cape Town won a well-deserved Grand Prix for stand out work in Volkswagen's 'Street Quest' campaign to clinch top honours in the Digital & Interactive - Social Media category.
The second of the two night award ceremonies, honouring the categories of Effective Creativity, Media Innovation, Radio, Integrated Campaigns as well as the hotly contested Film, TV and Video category was opened by DA Parliamentary leader Lindiwe Mazibuko.
The Grand Prix winners were a Media Innovation Award to MetropolitanRepublic for their landmark MTN Uganda Project, which sees children able to scan posters to download books on their smartphones and to FoxP2 for a radio ad titled 'Death Doesn't Have To Try Very Hard' on behalf of Frank.net Life Insurance.
A special Loeries Hall of Fame award was bestowed on Graham Warsop, CEO and founder of The Jupiter Drawing Room. On receiving his award Warsop said that he was so happy to be "in an agency, in an industry, in a country, where all things are possible to those who believe".
The awards were judged by over 140 local and international experts in their fields, who referred to the general high standard of work they had seen during the course of the judging processes, with the caveat to all from from Geoffrey Hantson, Executive Creative Director of Duval Guillaume Modem in Belgium, that good is the enemy of great.
Summary table
| Agency | Loeries |
|---|---|
| Ogilvy & Mather Cape Town | 24 |
| TBWA\Hunt\Lascaris Johannesburg | 22 |
| FOXP2 | 11 |
| NetworkBBDO | 10 |
| Y&R South Africa | 10 |
| MetropolitanRepublic | 7 |
| Ogilvy & Mather Johannesburg | 6 |
| OwenKessel | 5 |
| The Jupiter Drawing Room (South Africa) Cape Town | 5 |
| iKineo | 5 |
| NATIVE | 4 |
| MACHINE | 4 |
| Hellocomputer & Draftfcb Johannesburg | 4 |
| King James | 4 |
| Gloo | 4 |
| Egg Films | 4 |
| Draftfcb Cape Town: A Division of Umlingani Group | 4 |
| Ogilvy Africa | 4 |
| The Jupiter Drawing Room (South Africa) Johannesburg | 3 |
| Advantage Y&R | 3 |
| Black River FC | 3 |
| King James Group | 3 |
| Hellocomputer | 3 |
| Draftfcb South Africa (PTY) LTD Johannesburg | 2 |
| GOLO | 2 |
| Havas Worldwide | 2 |
| Ireland/Davenport | 2 |
| Joe Public | 2 |
| Lowe and Partners Cape Town | 2 |
| Boomtown Strategic Brand Agency | 2 |
| Bouffant | 2 |
| Bester Burke | 2 |
| 140 BBDO | 2 |
| Actuate Marketing & Communications | 2 |
| DDB South Africa | 2 |
| Y&R Dubai | 2 |
| OPENCO The Open Collaboration | 2 |
| Paragon Group | 1 |
| Prezence Digital | 1 |
| Saatchi & Saatchi | 1 |
| Scanad Uganda | 1 |
| Ogilvy & Mather Africa | 1 |
| Trigger Isobar | 1 |
| Volcano Advertising | 1 |
| Draftfcb Social Marketing; A Division of Draftfcb South Africa (PTY) LTD | 1 |
| Entry Agency | 1 |
| Etiket | 1 |
| Gloo & Joe Public | 1 |
| 7 Different kinds of Smoke | 1 |
| DDB Lagos | 1 |
| BlackGinger | 1 |
| BNRY and The Jupiter Drawing Room Johannesburg | 1 |
| Net#work BBDO & Architects of Justice | 1 |
| Life | 1 |
| House of Brave (Pty) Ltd | 1 |
| JWT | 1 |
| Havas Worldwide Dubai | 1 |
Summary table in the student category
| Institution | Loeries |
|---|---|
| AAA School of Advertising Cape Town | 11 |
| North-West University | 7 |
| The Open Window School of Visual Communication | 6 |
| Red And Yellow School | 4 |
| AAA School of Advertising | 2 |
| nelson mandela metropolitan university | 2 |
| Vega School of Brand Leadership | 2 |
| Vega The School of Brand Leadership | 1 |
| University of Johannesburg | 1 |
| Stellenbosch Academy of Design and Photography | 1 |
| AFDA; the South African school of motion | 1 |
| AFDA; the South African school of motion Crumbs | 1 |
| Jonathan Sidego | 1 |
| MGI Potchefstroom | 1 |
And the winners are: (download as PDF)
| Prize | Category | Brand | Product | Entry Agency |
|---|---|---|---|---|
| Bronze | Ambient Media | Tern | Folding Bicycles | 140 BBDO |
| Silver | Effective Creativity | Distell | Oude Meester | 140 BBDO |
| Campaign Silver | PR Communication Campaign | Monarch | Monarch Tuksi Co. | 7 Different kinds of Smoke |
| Campaign Bronze | Student - Newspaper & Magazine Advertising | Mont Blanc | Mont Blanc fountain pens | AAA School of Advertising |
| Bronze | Student - Newspaper & Magazine Advertising | Post-it | Post-it adhesive pads | AAA School of Advertising |
| Bronze | Student - Film; Video & Motion Graphics | Man In The Woods | Man In The Woods Animation | AAA School of Advertising Cape Town |
| Campaign Silver | Student - Newspaper & Magazine Advertising | Kreepy Krauly | Kreepy Krauly Pool Cleaner | AAA School of Advertising Cape Town |
| Gold | Student - Collateral Design | Selfpromo | Infographic on design agencies | AAA School of Advertising Cape Town |
| Bronze | Student - Collateral Design | National Geographic | Water usage shower curtain | AAA School of Advertising Cape Town |
| Gold | Student - Architecture & Interior Design; Environmental & Package Design | Your Biltong Company | Your Biltong Company DIY Biltong Kit | AAA School of Advertising Cape Town |
| Gold | Student - Publication Design | Fokofpolisiekar | Lyric Book | AAA School of Advertising Cape Town |
| Bronze | Student - Digital & Interactive Communication | Butler's Pizza | Butler's Pizza | AAA School of Advertising Cape Town |
| Campaign Silver | Student - Integrated Campaign | Bos Ice Tea | Bos Ice Tea | AAA School of Advertising Cape Town |
| Campaign Bronze | Student - Integrated Campaign | Institute of Forgotten Property | Lost & Found Store | AAA School of Advertising Cape Town |
| Craft Gold | Student - Print & Design Crafts - Typography | Own | Type design for blind and seeing | AAA School of Advertising Cape Town |
| Craft Certificate | Student - Print & Design Crafts - Typography | Fontshop | Type Design | AAA School of Advertising Cape Town |
| Gold | Publication Design - Annual Reports; Brochures & Technical Literature | Actuate | Services | Actuate Marketing & Communications |
| Craft Gold | Design Crafts - Writing | Actuate | Services | Actuate Marketing & Communications |
| Campaign Bronze | Africa & Middle East - Live Events | First National Bank Namibia | UEPO, Unlimited Electronic Pricing Option | Advantage Y&R |
| Gold | Africa & Middle East - Print Communication | Land Rover | Defender'90 | Advantage Y&R |
| Bronze | Africa & Middle East - Outdoor & Collateral Media | Land Rover | Defender'90 | Advantage Y&R |
| Bronze | Student - TV; Cinema & Internet Commercials | Ster Kinekor - Vision Mission | Ster Kinekor - Vision Mission | AFDA; the South African school of motion |
| Bronze | Student - Film; Video & Motion Graphics | Short Documentary Film | Crumbs - Toppling the Bread Cartel | AFDA; the South African school of motion Crumbs |
| Bronze | Radio Commercials - up to 90s | RAMSAY MEDIA | Car Magazine | Bester Burke |
| Silver | TV & Cinema Commercials - up to 90s | DARG | DARG | Bester Burke (PTY) LTD |
| Campaign Bronze | Magazine Advertising | 1st for Women Insurance | 1st for Women Insurance | Black River FC |
| Campaign Silver | TV & Cinema Commercials - up to 90s | 1st for Women Insurance | 1st for Women Insurance | Black River FC |
| Campaign Silver | Integrated Campaign | 1st for Women Insurance | 1st for Women Motor & Household Insurance | Black River FC |
| Craft Certificate | TV Crafts - Special Visual Effects | Standard Bank | Standard Bank | BlackGinger |
| Bronze | Digital & Interactive - Social Media | ABSA | Design Indaba Sponsorship | BNRY and The Jupiter Drawing Room Johannesburg |
| Bronze | Brand Identity & Collateral Design - Logos | Art for Change | Art for Change | Boomtown Strategic Brand Agency |
| Bronze | Media Innovation - Single Medium | Africa Health Placements | Recruitment | Boomtown Strategic Brand Agency |
| Craft Certificate | TV Crafts - Cinematography | Sterkinekor | Sterkinekor | Bouffant |
| Craft Certificate | TV Crafts - Production Design | Sterkinekor | Sterkinekor | Bouffant |
| Silver | Africa & Middle East - Print Communication | Girl Hub/Nike Foundation | Girl Hub (Girl Child Advocacy) | DDB Lagos |
| Campaign Gold | Newspaper Advertising | McDonald's | Kids Birthday Parties | DDB South Africa |
| Campaign Craft Gold | Print & Collateral Crafts - Illustration | McDonald's | Kids Birthday Parties | DDB South Africa |
| Bronze | In-Store | Vital Health Foods | Vital Viral Boost | DRAFTFCB Cape Town: A Division of Umlingani Group |
| Grand Prix | Alternative Media & Field Marketing | Engen | Engen Fire Blanket Calendar | DRAFTFCB Cape Town: A Division of Umlingani Group |
| Campaign Bronze | Radio Commercials - up to 90s | Peninsula School Feeding Association | Peninsula School Feeding Association | DRAFTFCB Cape Town: A Division of Umlingani Group |
| Silver | Ubuntu Award | Engen | Engen Fire Blanket Calendar | DRAFTFCB Cape Town: A Division of Umlingani Group |
| Bronze | Ubuntu Award | Eskom | Operation Khanyisa | Draftfcb Social Marketing; A Division of Draftfcb South Africa (PTY) LTD |
| Campaign Silver | Radio Commercials - up to 90s | Toyota South Africa Motors (Pty) Ltd | Toyota Genuine Parts | Draftfcb South Africa (PTY) LTD Johannesburg |
| Campaign Craft Certificate | Radio Crafts - Original Music & Sound Design | Toyota South Africa Motors (Pty) Ltd | Toyota Genuine Parts | Draftfcb South Africa (PTY) LTD Johannesburg |
| Gold | TV & Cinema Commercials - above 90s | Die Antwoord | Die Antwoord | Egg Films |
| Craft Certificate | TV Crafts - Direction | Standard Bank | Standard Bank | Egg Films |
| Craft Certificate | TV Crafts - Cinematography | Chicken Licken | Chicken Licken Slyders | Egg Films |
| Craft Certificate | TV Crafts - Production Design | Die Antwoord | Die Antwoord | Egg Films |
| Bronze | Digital & Interactive - Social Media | LAPA | LAPA Website | Etiket |
| Bronze | Newspaper Advertising | Ster Kinekor | Ster Kineor theaters | FOXP2 |
| Campaign Bronze | Magazine Advertising | National Geographic Kids Magazine | National Geographic Kids Magazine | FOXP2 |
| Campaign Bronze | Posters | Ster-Kinekor | Ster-Kinekor Theatres | FOXP2 |
| Grand Prix | Radio Commercials - up to 90s | Frank.net | Frank.net Life Cover | FOXP2 |
| Campaign Silver | Radio Commercials - up to 90s | National Geographic Kids Magazine | NG Kids Magazine | FOXP2 |
| Silver | Radio Commercials - up to 90s | Frank.net | Frank.net life insurance | FOXP2 |
| Campaign Bronze | Radio Commercials - up to 90s | Master Lock | Master Lock 4 Digit Safe | FOXP2 |
| Campaign Craft Gold | Radio Crafts - Writing | Frank.net | Frank Life Cover | FOXP2 |
| Campaign Bronze | TV & Cinema Commercials - up to 90s | Property24 | Property24 | FOXP2 |
| Gold | TV & Cinema Commercials - above 90s | Ster Kinekor | Ster Kinekor | FOXP2 |
| Campaign Bronze | Integrated Campaign | Property24.com | Property24.com | FOXP2 |
| Bronze | Digital & Interactive - Internet Advertising | BMW | BMW 7 Series | Gloo |
| Bronze | Digital & Interactive - Mobile Applications & Sites | Samsung | Galaxy Range | Gloo |
| Craft Certificate | Digital Crafts - Interface & Navigation | Samsung | Galaxy Range | Gloo |
| Silver | Media Innovation - Single Medium | BMW | BMW 7 Series | Gloo |
| Craft Certificate | Digital Crafts - Illustration; Photography & Graphic Design | Clover Dairy | Extended Shelf Life Milk | Gloo & Joe Public |
| Bronze | Africa & Middle East - TV; Film & Video Communication | DSP Plascon | Ink | GOLO |
| Campaign Bronze | Africa & Middle East - Integrated Campaigns | PSI | JEITO | GOLO |
| Campaign Bronze | Radio Commercials - up to 90s | Strepsils & Strepsils Intensive | Strepsils & Strepsils Intensive | Havas Worldwide |
| Campaign Gold | New Voice Non-English Radio | JIK - Reckitt Benckiser | Jik | Havas Worldwide |
| Bronze | Africa & Middle East - Outdoor & Collateral Media | Dettol | Hand Washing | Havas Worldwide Dubai |
| Silver | Digital & Interactive - Email marketing | Toyota | Toyota Hilux | Hellocomputer |
| Silver | Digital & Interactive - Applications; Activations & Interactive tools | SAB | Castle Lite | Hellocomputer |
| Campaign Bronze | Digital Mixed-Media Campaign | Toyota | Toyota Hilux | Hellocomputer |
| Campaign Bronze | Brand Identity & Collateral Design - Posters & Billboards | Johannesburg Zoo | Johannesburg Zoo | Hellocomputer & Draftfcb Johannesburg |
| Campaign Craft Certificate | Design Crafts - Illustration | Johannesburg Zoo | Johannesburg Zoo | Hellocomputer & Draftfcb Johannesburg |
| Silver | Digital & Interactive - Social Media | Johannesburg Zoo | Johannesburg Zoo | Hellocomputer & Draftfcb Johannesburg |
| Bronze | Media Innovation - Single Medium | Johannesburg Zoo | Johannesburg Zoo | Hellocomputer & Draftfcb Johannesburg |
| Campaign Craft Certificate | Print & Collateral Crafts - Typography | Autism South Africa | Autism Sout Africa | House of Brave (Pty) Ltd |
| Campaign Gold | Brand Identity & Collateral Design - Posters & Billboards | Loom | Loom | iKineo |
| Bronze | Digital & Interactive - Applications; Activations & Interactive tools | Loom de Nimes | Loom | iKineo |
| Campaign Gold | Digital Mixed-Media Campaign | Loom de Nimes | Loom | iKineo |
| Craft Certificate | Digital Crafts - Best use of Technology | Loom de Nimes | Loom | iKineo |
| Campaign Silver | Media Innovation - Media Campaign | Loom de Nimes | Loom | iKineo |
| Campaign Bronze | Newspaper Advertising | Prima Toys | Twister | Ireland/Davenport |
| Campaign Bronze | Posters | Ditsong Naitonal Museum of Military History | Ditsong Naitonal Museum of Military History | Ireland/Davenport |
| Bronze | Media Innovation - Single Medium | JHHESA | Brothers for life | Joe Public |
| Campaign Gold | Radio Commercials - up to 90s | One School at a Time | Corporate | Joe Public |
| Bronze | Student - TV; Cinema & Internet Commercials | Ster-Kinekor | Vision Mission | Jonathan Sidego |
| Campaign Bronze | TV & Cinema Commercials - up to 90s | Kalahari.com | Online Retail | JWT |
| Bronze | Tactical use of Newspaper | Santam | Santam | King James |
| Campaign Craft Certificate | Print & Collateral Crafts - Writing | Independent Newspapers | Cape Argus | King James |
| Campaign Craft Certificate | Print & Collateral Crafts - Writing | Santam | Santam | King James |
| Bronze | Effective Creativity | Santam | Santam | King James |
| Bronze | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | Brandhouse Beverages | Bells Extra Special Scotch Whisky | King James Group |
| Bronze | Three Dimensional & Environmental Design - Package & Industrial Design | Brandhouse Beverages | Johnnie Walker | King James Group |
| Campaign Bronze | Live Events | Brandhouse Beverages | Johnnie Walker Platinum Label | King James Group |
| Bronze | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | - | - | Life |
| Campaign Gold | Newspaper Advertising | Independent Newspapers | Cape Times | Lowe and Partners Cape Town |
| Campaign Silver | Radio Commercials - up to 90s | Independent Newspapers | Cape Times | Lowe and Partners Cape Town |
| Bronze | Brand Identity & Collateral Design - Direct & Promotional Mail | Marmite | Marmite Sandwich Spread | MACHINE |
| Bronze | Brand Identity & Collateral Design - Direct & Promotional Mail | Patron | Tequila | MACHINE |
| Silver | Design Mixed-Media Campaign | Marmite | Marmite Sandwich Spread | MACHINE |
| Craft Certificate | Design Crafts - Illustration | Habari Media | Calendar | MACHINE |
| Bronze | Digital & Interactive - Social Media | Taste Holdings | The Fish & Chip Co | MetropolitanRepublic |
| Campaign Gold | PR Communication Campaign | Taste Holdings | The Fish & Chip Co | MetropolitanRepublic |
| Grand Prix | Media Innovation - Single Medium | MTN | Telecoms | MetropolitanRepublic |
| Campaign Bronze | Media Innovation - Media Campaign | Taste Holdings | The Fish & Chip Co | MetropolitanRepublic |
| Silver | Alternative Media & Field Marketing | MTN | Telecoms | MetropolitanRepublic |
| Campaign Gold | Tactical use of Newspaper | MTN | Telecoms | MetropolitanRepublic |
| Gold | Ubuntu Award | MTN | Telecoms | MetropolitanRepublic |
| Silver | Student - Architecture & Interior Design; Environmental & Package Design | Nagmaal | Nagmaal | MGI Potchefstroom |
| Bronze | Brand Identity & Collateral Design - General Collateral | TRUTH | Seeds of Truth | NATIVE |
| Silver | Alternative Media & Field Marketing | ODF | The Exchange | NATIVE |
| Campaign Silver | Integrated Campaign | ODF | The Exchange | NATIVE |
| Campaign Bronze | Integrated Campaign | Nedbank | Nedbank Ke Yona | NATIVE |
| Silver | Student - Collateral Design | Missionvale Care Centre | Missionvale Care Centre Nutrition | nelson mandela metropolitan university |
| Campaign Craft Gold | Student - Print & Design Crafts - Illustration | Self-Promotion | If The Shoe Fits | nelson mandela metropolitan university |
| Silver | Three Dimensional & Environmental Design - Architecture | MC Weiler School, Chicken Licken, MAL Foundation | SEED Library | Net#work BBDO & Architects of Justice |
| Campaign Silver | Newspaper Advertising | Mercedes Benz | Attention Assist | NetworkBBDO |
| Bronze | Magazine Advertising | Mercedes Benz | Certified Pre-owned | NetworkBBDO |
| Campaign Gold | Radio Commercials - up to 90s | Mercedes Benz | Collision Prevention Assist | NetworkBBDO |
| Campaign Silver | Radio Commercials - up to 90s | Mercedes-Benz | Certified Pre-Owned | NetworkBBDO |
| Campaign Craft Certificate | Radio Crafts - Direction | Mercedes Benz | Collision Prevention Assist | NetworkBBDO |
| Campaign Craft Gold | Radio Crafts - Writing | Mercedes Benz | Collision Prevention Assist | NetworkBBDO |
| Campaign Silver | TV & Cinema Commercials - up to 90s | Mercedes Benz | Attention Assist | NetworkBBDO |
| Bronze | TV & Cinema Commercials - up to 90s | Chicken Licken | Slyders | NetworkBBDO |
| Craft Certificate | TV Crafts - Production Design | Chicken Licken | Slyders | NetworkBBDO |
| Campaign Silver | Integrated Campaign | Mercedes-Benz | Attention Assist | NetworkBBDO |
| Silver | Student - Film; Video & Motion Graphics | Congo TV | Congo TV Channel Identities | North-West University |
| Bronze | Student - Film; Video & Motion Graphics | Helvetica | Helvetica Promo Trailer | North-West University |
| Bronze | Student - Film; Video & Motion Graphics | Laaste Rondte | Short film | North-West University |
| Silver | Student - Publication Design | none artist book | Alice in short supply | North-West University |
| Bronze | Student - Publication Design | The Waitress | The Waitress | North-West University |
| Bronze | Student - Publication Design | The Waitress | The Waitress | North-West University |
| Craft Certificate | Student - Print & Design Crafts - Illustration | Stephen King (Graphic novel ) | Stephen King (Graphic novel ) | North-West University |
| Campaign Gold | Africa & Middle East - Media Innovation Campaign | Radar Security | Recruitment | Ogilvy & Mather Africa |
| Bronze | Brand Identity & Collateral Design - Posters & Billboards | Chappies Bubblegum | Chappies Bubblegum | Ogilvy & Mather Cape Town |
| Silver | Digital & Interactive - Internet Advertising | Audi South Africa | Audi R8 | Ogilvy & Mather Cape Town |
| Bronze | Digital & Interactive - Microsite | Audi SA | Audi A3 Sportback | Ogilvy & Mather Cape Town |
| Grand Prix | Digital & Interactive - Social Media | Volkswagen | VW Corporate | Ogilvy & Mather Cape Town |
| Gold | Digital & Interactive - Social Media | Cape Town Tourism | Cape Town | Ogilvy & Mather Cape Town |
| Silver | Digital & Interactive - Mobile Applications & Sites | Volkswagen | VW Corporate | Ogilvy & Mather Cape Town |
| Campaign Silver | Digital Mixed-Media Campaign | Volkswagen | VW Corporate | Ogilvy & Mather Cape Town |
| Campaign Bronze | Digital Mixed-Media Campaign | Audi SA | Audi A3 Sportback | Ogilvy & Mather Cape Town |
| Craft Gold | Digital Crafts - Interface & Navigation | Volkswagen | VW Corporate | Ogilvy & Mather Cape Town |
| Craft Certificate | Digital Crafts - Best use of Technology | Volkswagen | VW Corporate | Ogilvy & Mather Cape Town |
| Campaign Bronze | PR Communication Campaign | Chappies Bubblegum | Chappies Bubblegum | Ogilvy & Mather Cape Town |
| Campaign Gold | Live Events | Volkswagen | VW Corporate | Ogilvy & Mather Cape Town |
| Campaign Bronze | Live Events | Audi SA | Audi A3 Sportback | Ogilvy & Mather Cape Town |
| Campaign Bronze | Live Events | World Wildlife Fund | Earth Hour | Ogilvy & Mather Cape Town |
| Bronze | Direct Mail | Chappies Bubblegum | Chappies Bubblegum | Ogilvy & Mather Cape Town |
| Campaign Silver | Newspaper Advertising | Volkswagen | Volkswagen | Ogilvy & Mather Cape Town |
| Campaign Silver | Magazine Advertising | Volkswagen | Volkswagen Genuine Parts | Ogilvy & Mather Cape Town |
| Campaign Silver | Posters | Volkswagen | Volkswagen Genuine Parts | Ogilvy & Mather Cape Town |
| Campaign Silver | Posters | Volkswagen | Tiguan | Ogilvy & Mather Cape Town |
| Campaign Bronze | Radio Commercials - up to 90s | Volkswagen | Volkswagen Genuine Parts | Ogilvy & Mather Cape Town |
| Bronze | TV & Cinema Commercials - up to 90s | National Sea Rescue Institute | NSRI Life Jacket Awareness | Ogilvy & Mather Cape Town |
| Bronze | TV & Cinema Commercials - up to 90s | Volkswagen | Polo Vivo | Ogilvy & Mather Cape Town |
| Campaign Silver | Integrated Campaign | Volkswagen | VW Corporate | Ogilvy & Mather Cape Town |
| Gold | Effective Creativity | South African Breweries | Carling Black Label Cup | Ogilvy & Mather Cape Town |
| Bronze | Alternative Media & Field Marketing | SAB Castle Lager | Castle Lager | Ogilvy & Mather Johannesburg |
| Bronze | Newspaper Advertising | DStv | DStv HD PVR | Ogilvy & Mather Johannesburg |
| Silver | New Voice Non-English Radio | KFC | Soft Twirl | Ogilvy & Mather Johannesburg |
| Bronze | New Voice Non-English Radio | DStv/Mzansi Magic | Mzansi Magic | Ogilvy & Mather Johannesburg |
| Craft Certificate | Radio Crafts - Original Music & Sound Design | DStv/Mzansi Magic | Clash of the Choirs SA | Ogilvy & Mather Johannesburg |
| Campaign Bronze | Integrated Campaign | KFC | KFC Milkybar Krushers | Ogilvy & Mather Johannesburg |
| Campaign Bronze | Africa & Middle East - Print Communication | The People | The People | Ogilvy Africa |
| Bronze | Africa & Middle East - Print Communication | East African Wild Life Society | Anti Poaching | Ogilvy Africa |
| Silver | Africa & Middle East - Outdoor & Collateral Media | Carex | Carex Antibacterial Handwash | Ogilvy Africa |
| Bronze | Africa & Middle East - Outdoor & Collateral Media | Radar Security | Recruitment | Ogilvy Africa |
| Silver | Brand Identity & Collateral Design - Posters & Billboards | Campaigning for Cancer | Campaigning for Cancer | OPENCO The Open Collaboration |
| Craft Certificate | Design Crafts - Illustration | Campaigning for Cancer | Campaigning for Cancer | OPENCO The Open Collaboration |
| Bronze | TV & Cinema Commercials - above 90s | Amstel Lager | Amstel Lager | OwenKessel |
| Craft Certificate | TV Crafts - Direction | Amstel Lager | Amstel Lager | OwenKessel |
| Craft Gold | TV Crafts - Cinematography | Amstel Lager | Amstel Lager | OwenKessel |
| Craft Certificate | TV Crafts - Editing | Amstel Lager | Amstel Lager | OwenKessel |
| Craft Certificate | TV Crafts - Performance | Amstel Lager | Amstel Lager | OwenKessel |
| Bronze | Three Dimensional & Environmental Design - Architecture | Paragon Group | Corporate Headquarters | Paragon Group |
| Bronze | Internet & Mobile Commercials | Nelson Mandela Centre of Memory at the Nelson Mandela Foundation | Online tribute video | Prezence Digital |
| Campaign Silver | Student - Newspaper & Magazine Advertising | Consol Glass | Consol Glass | Red And Yellow School |
| Bronze | Student - Newspaper & Magazine Advertising | National Sea Rescue Institute | Sea Rescue | Red And Yellow School |
| Bronze | Student - Architecture & Interior Design; Environmental & Package Design | Adidas | Adidas Leisure Footwear | Red And Yellow School |
| Silver | Student - Digital & Interactive Communication | Audible.com | Audible.com | Red And Yellow School |
| Bronze | Street-Pole | Wordsworth Books | Wordsworth Books | Saatchi & Saatchi |
| Silver | Africa & Middle East - Media Innovation Single | Warid Telecom | Warid | Scanad Uganda |
| Bronze | Student - Architecture & Interior Design; Environmental & Package Design | Henkel | glue | Stellenbosch Academy of Design and Photography |
| Silver | Brand Identity & Collateral Design - Posters & Billboards | StopRhinoPoaching.com | Stop Rhino Poaching | TBWA\Hunt\Lascaris Johannesburg |
| Bronze | Digital & Interactive - Internet Advertising | Tiger Brands | Spray and Cook | TBWA\Hunt\Lascaris Johannesburg |
| Campaign Silver | Live Events | Standard Bank | Joy of Jazz | TBWA\Hunt\Lascaris Johannesburg |
| Bronze | Media Innovation - Single Medium | Tiger Brands | Doom Super | TBWA\Hunt\Lascaris Johannesburg |
| Gold | Outdoor Media | Tiger Brands | Doom Super | TBWA\Hunt\Lascaris Johannesburg |
| Silver | Ambient Media | Tiger Brands | Doom Fogger | TBWA\Hunt\Lascaris Johannesburg |
| Bronze | Ambient Media | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg |
| Bronze | Alternative Media & Field Marketing | Standard Bank | Joy of Jazz | TBWA\Hunt\Lascaris Johannesburg |
| Bronze | Alternative Media & Field Marketing | StopRhinoPoaching.com | Stop Rhino Poaching | TBWA\Hunt\Lascaris Johannesburg |
| Campaign Gold | Newspaper Advertising | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg |
| Campaign Silver | Newspaper Advertising | Nampak | Toilet paper/Tissues | TBWA\Hunt\Lascaris Johannesburg |
| Campaign Bronze | Posters | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg |
| Campaign Craft Gold | Print & Collateral Crafts - Art direction | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg |
| Campaign Craft Certificate | Print & Collateral Crafts - Writing | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg |
| Campaign Craft Certificate | Print & Collateral Crafts - Photography | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg |
| Campaign Bronze | Radio Commercials - up to 90s | Tiger Brands | Uniball | TBWA\Hunt\Lascaris Johannesburg |
| Bronze | Radio Commercials - up to 90s | TBWA\Hunt\Lascaris Johannesburg | Recruitment | TBWA\Hunt\Lascaris Johannesburg |
| Silver | TV & Cinema Commercials - up to 90s | Standard Bank | Brand | TBWA\Hunt\Lascaris Johannesburg |
| Bronze | TV & Cinema Commercials - up to 90s | Tiger Brands | Uniball | TBWA\Hunt\Lascaris Johannesburg |
| Silver | Non-broadcast Video & Film | Standard Bank | Joy of Jazz | TBWA\Hunt\Lascaris Johannesburg |
| Craft Certificate | TV Crafts - Original Music & Sound Design | Standard Bank | Joy of Jazz | TBWA\Hunt\Lascaris Johannesburg |
| Craft Certificate | TV Crafts - Best Use of Licensed Music | Standard Bank | Brand | TBWA\Hunt\Lascaris Johannesburg |
| Bronze | Brand Identity & Collateral Design - Direct & Promotional Mail | Brandhouse | Windhoek Beer | The Jupiter Drawing Room (South Africa) Cape Town |
| Gold | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | Brandhouse | Windhoek Draught | The Jupiter Drawing Room (South Africa) Cape Town |
| Silver | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | Brandhouse | Windhoek Beer | The Jupiter Drawing Room (South Africa) Cape Town |
| Silver | Design Mixed-Media Campaign | Brandhouse | Windhoek Beer | The Jupiter Drawing Room (South Africa) Cape Town |
| Craft Certificate | Print & Collateral Crafts - Photography | The Jupiter Drawing Room (South Africa) Cape Town | Constructus Masterclass | The Jupiter Drawing Room (South Africa) Cape Town |
| Bronze | Publication Design - Book; Magazine & Newspaper Design | The Jupiter Drawing Room | Self promotion | The Jupiter Drawing Room (South Africa) Johannesburg |
| Craft Certificate | Design Crafts - Writing | The Jupiter Drawing Room | Self promotion | The Jupiter Drawing Room (South Africa) Johannesburg |
| Campaign Bronze | Live Events | Absa | L'Atelier | The Jupiter Drawing Room (South Africa) Johannesburg |
| Silver | Student - TV; Cinema & Internet Commercials | Indigo Skate Camp | Indigo Skate Camp | The Open Window School of Visual Communication |
| Silver | Student - Film; Video & Motion Graphics | Passage | Passage | The Open Window School of Visual Communication |
| Bronze | Student - Film; Video & Motion Graphics | STUT | STUT | The Open Window School of Visual Communication |
| Bronze | Student - Posters | 34th International Durban Film Festival | 34th International Durban Film Festival event | The Open Window School of Visual Communication |
| Bronze | Student - Posters | International Museum Day | none | The Open Window School of Visual Communication |
| Craft Certificate | Student - Print & Design Crafts - Illustration | none | none | The Open Window School of Visual Communication |
| Bronze | Digital & Interactive - Mobile Applications & Sites | Kellogg's | Kellogg's Rice Krispies | Trigger Isobar |
| Bronze | Student - Publication Design | 32 | 32 - Bill of Rights | University of Johannesburg |
| Bronze | Student - Radio Commercials | RAB | RAB | Vega School of Brand Leadership |
| Craft Certificate | Student - Print & Design Crafts - Writing | Self Promotion | Self Promotion | Vega School of Brand Leadership |
| Campaign Bronze | Student - Posters | Up The Creek Music Festival | Festival Poster 1 | Vega The School of Brand Leadership |
| Campaign Bronze | Newspaper Advertising | Shapes For Women | Shapes For Women Gyms | Volcano Advertising |
| Gold | Africa & Middle East - Outdoor & Collateral Media | Harvey Nichols | Sale | Y&R Dubai |
| Craft Certificate | Print & Collateral Crafts - Art direction | Harvey Nichols | Sale | Y&R Dubai |
| Bronze | Brand Identity & Collateral Design - General Collateral | XtraSpace | XtraSpace Self Storage | Y&R South Africa |
| Silver | Three Dimensional & Environmental Design - Package & Industrial Design | Campari International SAM / Edward Snell & Co. Ltd | SKYY Infusions Pineapple | Y&R South Africa |
| Silver | Digital & Interactive - Mobile Advertising | Playboy South Africa | Playboy Magazine | Y&R South Africa |
| Campaign Silver | Outdoor Media | Land Rover | Freelander 2 | Y&R South Africa |
| Silver | Alternative Media & Field Marketing | Safety Lab and Blikkiesdorp4Hope | Hope Soap | Y&R South Africa |
| Campaign Bronze | Tactical use of Magazine | Playboy South Africa | Playboy Magazine | Y&R South Africa |
| Gold | Posters | Land Rover | Land Rover | Y&R South Africa |
| Craft Certificate | Print & Collateral Crafts - Art direction | Land Rover | Land Rover | Y&R South Africa |
| Craft Certificate | Print & Collateral Crafts - Illustration | Land Rover | Land Rover | Y&R South Africa |
| Bronze | Ubuntu Award | Safety Lab and Blikkiesdorp4Hope | Hope Soap | Y&R South Africa |
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