Use the cloud, Luke: easier shipping is in the stars

Unlike the Amazons and Targets of the world, smaller e-commerce businesses understandably have limited resources to channel into infrastructure. The past decade of e-commerce has been a story of small companies using online and Internet-delivered services to "act like the big boys". To date, the leveling of the playing field made possible by the Internet has not carried over to physical infrastructure investments like warehousing or shipping. However, all that is changing with Internet-delivered warehousing and order fulfillment.

Shipping and inventory storage are an integral part of business, but e-commerce companies usually find the costs involved in building an infrastructure stifling. Companies spend time, money and precious resources on warehousing and fulfillment - all of which would be better spent on inventory investment and business growth.

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