Subscribe & Follow
Advertise your job vacancies
Promoted content
Hot 102.7FM riding high after striking strategic partnership with Strijdom Park VW
Look out for a Hot 102.7FM-branded VW in your area, following the news that Joburg's newest commercial radio station has strengthened its partner network by concluding a strategic deal with Strijdom Park Volkswagen.
Lloyd Madurai, managing director of Hot 102.7FM and Andre Grobler, divisional service manager at CFAO Motors South Africa – Volkswagen & Audi
It’s another key moment in the history of the ‘young’ station that in just a year has shaken up the South African commercial radio landscape with its catchy combination of the ‘best Old Skool and R&B’ music, complemented by some of the best DJs in the industry.
The partnership sees Hot 102.7FM take delivery of a fleet of five brand-new 2022 model Volkswagen vehicles, ranging from the Polo Hatch to the T-Cross and the Golf8 GTI, ensuring a nice spread of models for Strijdom Park VW and an eye-catching fleet of spanking-new branded cars for the radio station.
“This is an amazing partnership for Hot 102.7FM and a strategic one,” says managing director, Lloyd Madurai, “and it’s down to the fact that the vision of Strijdom Park Volkswagen aligns perfectly with our ethics and values. Further to that, the VW brand resonates deeply with our audience and I can’t wait to see these classy Hot 102.7FM ‘billboards’ winding their way through the Joburg traffic and taking our funky brand to the people of the city!”
Strijdom Park VW is an established leader in the Volkswagen dealer network and offers a range of motor-related services and products, including new, used and demo vehicle sales, parts, servicing, and VW financial services, along with, obviously, a comprehensive selection of Volkswagen models.
“We jumped at the opportunity to partner with Hot 102.7FM, as there’s a clear fit and synergy between the two brands,” says Andre Grobler, divisional service manager at CFAO Motors South Africa – Volkswagen & Audi. “We’re in the business of selling cars and motor-related products and services, and this partnership gives us direct access to the Hot 102.7FM audience, which is exactly who we want to speak to.”
So, the race is on! Will you be the first to spot one of just five Hot 102.7FM-branded VWs in and around Joburg?
And ... go!
HOT 102.7FM is Joburg's newest commercial radio station, broadcasting to the greater Johannesburg area and beyond on a powerful 10-kilowatt transmitter. The station's music format of "Old Skool and R&B" is complemented by a line-up of the best presenters, entertaining, amusing and compelling content, including pertinent, relevant news and traffic information.
- Hot 102.7FM’s audience nearly 700,000 – BrandMapp14 Mar 09:43
- Hot 102.7FM makes strategic appointments12 Mar 11:12
- Hot 102.7FM raises R27.5m for charity at annual Teddython fundraiser06 Nov 11:03
- Hot 102.7FM rings in the festive season with Christmas Party for Good23 Nov 09:28
- Start spreading the news: Hot 102.7FM is sending lucky listeners to New York!01 Aug 09:54
Related
Hot 102.7FM’s audience nearly 700,000 – BrandMapp 14 Mar 2025 Hot 102.7FM makes strategic appointments 12 Mar 2025 Hot 102.7FM raises R27.5m for charity at annual Teddython fundraiser 6 Nov 2024 Jeremy Maggs joins Hot 102.7FM as host of Hot Business with Moneyweb 7 May 2024 3 nominations for Hot 102.7FM at New York Festivals Radio Awards 12 Apr 2024 HOT 102.7FM and Moneyweb launch new business show to boost on-air offerings 15 Mar 2024
