The partnership sees Hot 102.7FM take delivery of a fleet of five brand-new 2022 model Volkswagen vehicles, ranging from the Polo Hatch to the T-Cross and the Golf8 GTI, ensuring a nice spread of models for Strijdom Park VW and an eye-catching fleet of spanking-new branded cars for the radio station.
“This is an amazing partnership for Hot 102.7FM and a strategic one,” says managing director, Lloyd Madurai, “and it’s down to the fact that the vision of Strijdom Park Volkswagen aligns perfectly with our ethics and values. Further to that, the VW brand resonates deeply with our audience and I can’t wait to see these classy Hot 102.7FM ‘billboards’ winding their way through the Joburg traffic and taking our funky brand to the people of the city!”
“We jumped at the opportunity to partner with Hot 102.7FM, as there’s a clear fit and synergy between the two brands,” says Andre Grobler, divisional service manager at CFAO Motors South Africa – Volkswagen & Audi. “We’re in the business of selling cars and motor-related products and services, and this partnership gives us direct access to the Hot 102.7FM audience, which is exactly who we want to speak to.”
So, the race is on! Will you be the first to spot one of just five Hot 102.7FM-branded VWs in and around Joburg?
And ... go!