It says that research firm Forrester has predicted that the new device represents a real challenger. Researcher Sarah Rotman Epps said that Amazon's apparent willingness to sell hardware at a loss, combined with the strength of its brand content, cloud infrastructure and commercial assets, makes it a real challenger.
She says that if Amazon can deliver the machine in the sub-$300 price point it could sell between 3-million and 5-million devices in the fourth quarter of this year.
Fin24 reports that Apple sold 9,25-million iPads last quarter and currently dominates the market for multimedia devices.
