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2020 Bookmark Awards judges are announced

The IAB SA has announced a panel of industry leaders who will judge the Bookmark Awards in 2020.

2020 Bookmark Awards judges are announced

The Bookmark Awards seeks to recognise and reward digital excellence and empower all members of the digital media and marketing industry to thrive in the digital economy.

Andrea Quaye, Vice President of Marketing at Anheuser-Busch InBev and jury president of the 2020 Bookmark Awards says, “I’m thrilled to be joined by such an esteemed and professional Bookmarks Jury in 2020 – a group of extremely talented individuals who bring a diverse point of view to the judging process and who share their expertise to set the benchmark for digital excellence in South Africa. Our job is to define what is considered to be the best work in digital – for its innovation, creativity, impact and effectiveness. To win at The Bookmarks, demonstrates excellence in achieving business results through the power of digital."

Eight clear jury panels

2020 Bookmark Awards judges are announced

The IAB has listened to industry feedback and has divided the judging of work into eight clear jury panels: marketers, builders, publishers, innovation engineers, gamers, performance marketing, special honours and a new 8th panel: social, community and digital influencer marketing.

Matthew Arnold, chief engagement officer at VMLY&R, IAB SA Agency Council Member and IAB SA 2020 Bookmarks Committee lead says “Bookmarks 2020 is about allowing brands to be brave and giving them the platform and tools to illustrate the business impact of their campaigns. The awards consistently strive to offer a host of practical examples of how marketers, agencies and publishers have executed digital campaigns to deliver sustainable impact on their business. We are especially excited about the newly introduced categories, as well as the decision to elect an 8th panel representing specialists in Social, Community and Digital Influencer Marketing."

The inaugural Social, Community and Digital Influencer Marketing Panel is led by Kalliebree Keynerd, Head of Social at Joe Public Connect; The Marketing Panel is led for the second year by Molefi Thulo, Executive Creative Director Ogilvy South Africa; Publishers by Chris Louw, Head of Content for Hive Digital and IAB SA Publisher Committee Chair; Performance Marketing by Clare Trafankowska, Head of Digital Carat for her second year; Builders by Robyn Campbell, Managing Director at Hello FCB+ Cape Town and IAB SA Agency Council Chair; Innovation Engineers by Dee Chetty, Lead - Accenture Interactive Africa, Special Honours by Charlene Beukes, GM at 24.com and IAB SA Executive Board Member for her second year; and Gaming by Gabriel Ramokotjo, CEO Ekasi Sports.

Build brands digitally

There is no doubt that digital interventions have the power to transform business, but our industry currently faces the challenge of creating a clear set of criteria for the measurement of success. As we look to the future, it is the responsibility of the IAB, its members and the industry to create the benchmarks for business excellence in the digital economy. The Bookmark Awards presents the opportunity to develop measurement data to develop benchmarks for business excellence, and our current awards platform and data is a strong foundation for this to take place. This is why the Bookmarks have the potential to affect industry change with the IAB SA and CONNECT Benchmarking report that has commenced under the leadership of Melissa van Zyl, Partner at M&C Saatchi Connect and previous IAB SA board member, due for delivery in Q1 2020.

Paula Hulley, CEO of the IAB SA says, “A huge thank you goes out to the industry for their incredible response to the 2020 Bookmarks nomination process, including a wide spectrum of small to big companies, specialists and digital generalists, independents and groups with diversity across company, age, gender, race, capability and expertise. It is this strong, highly-skilled, diverse panel of judges that represent the evolution of the digital industry. We feel privileged to hear their unique insights on this year’s work, as the 2020 Bookmarks sets the benchmark for digital excellence in our country.”

Full list of judges

Kalliebree KeynerdHead of SocialJoe Public Connect
Melissa AttreeCreative DirectorOgilvy
Loyiso TwalaCreative DirectorFCB
Stephane RogovskyCEOR-Squared Digital
Paballo RampaSenior Specialist: Content MarketingVodacom
Sarah Browning-De VilliersChief Content OfficerPublicis Machine
MJ KhanGroup Digital Platforms ManagerSasol
Christine WienekusHOD: Social & ContentHelloComputer
Michal TurnerContent and social strategistOneDayOnly
Lloyd WybrowHead Of Social MediaDigitas Liquorice
Aviv WeilHead of Creative Shop AfricaFacebook
Sizakele NeneBrand Strategist and Content LeadARC Interactive
Atiyya KarodiaLead StrategistVMLY&R
Theodora LeeSocial Media CreativeKing James Group
Minnie MunyambuSocial Media ManagerSoulproviders Collective

The Social, Community and Digital Influencer Marketing Panel judges the following categories:

Social Communities

Use of User Generated Content

Social Media Campaigns

Influencer Marketing

Branded Content

Craft - Excellence in Social Media Community Management

Social Media Innovation

Bots, Messaging and Dark Social

Online Video Channels

Molefi ThuloExecutive Creative DirectorOgilvy
Jacquie MullaneyExecutive Creative DirectorVMLY&R
Gareth McPhersonMD & Chief Creative OfficerPublicis Machine
Thabisa MkhwanaziDStv Marketing Director (ex-KFC head of marketing)DStv
Emma DrummondCreative Group HeadKing James
Kabelo MoshapeloECDTBWA
Camilla ClerkeECDHelloFCB+
Velokuhle NgubaneGroup MD Avatar AgencyAvatar Agency
Lucia MasekoHead of Integrated BrandNike
Suzanne MyberghHead of Digital Media and MarketingFNB
Charnell YoungCreative DirectorBRANDTRUTH//DGTL
Joanna MondonGroup Digital Marketing ManagerHollard
Mbali NdandaniAfrica Digital ManagerUnilever
Brian CarterExecutive Creative DirectorDigitas Liquorice
Nick DuminyMarketing Manager: Carling Black Label, Africa Zone, at Anheuser-Busch InBevAB Inbev

The Marketing Panel judges the following categories:

Native Advertising

Innovative use of Media

Email, direct & inbound marketing

Second screen campaign

Digital Integrated Campaign

Mobile Campaign

Integrated Mixed Media

Craft: Excellence in Marketing Copywriting

Craft - Excellence in Strategy

Craft - Excellence in Use of Sound

Digital Campaign strategy

Integrated Mixed media campaign

Craft Excellence in Research

Craft Excellence in online video production

Online Video

Campaign Microsites

Podcasts and Audio Streaming

Clare TrafankowskaHead of Digital CaratCarat
Christophe ChantraineManaging Director Social.LabOgilvy
Michael WalkerHead of performance marketingGumtree
Mpumelelo MadonselaLead Media StrategistVMLY&R
Sagren PatherHead analytics media and personalizationStandard Bank
Lindy RudmanPortfolio Manager: Digital MediaVodacom
Matt WilkeHead of ProgrammaticMedia24
Ariel SumerikManaging DirectorConversion Science
Pilira MwambalaDigital Marketing SpecialistDigital Marketing Freelancer
Jonathan LawoyinHead of Performance Marketing at ShowmaxShowmax
Lauren ChavezExecutive Earned Media DirectorKing James
Lorraine LandonHead of Agencies SAGoogle
Cherise RodgersHead of FAST MindshareFAST, Mindshare
Audrey NaidooHead Digital MarketingABSA
Luke JedeikenCo-CEO / CMOSuperbalist

The Performance Marketing Panel judges the following categories:

Paid Search Marketing

Organic Search Marketing

Display Advertising

Social Paid Advertising

Data-driven Campaign

Channel Innovation

Craft: Digital Media

Use of Programmatic Media

Online Video Series

Robyn CampbellManaging DirectorHelloFCB+
Germari SteenkampHead of User ExperienceVMLY&R
Walter MadzongaHead of DigitalPhillip Morris
Ally BehrCreative DirectorMakeReign
Agisanang MasakelaSenior Manager Content DiscoveryMultichoice
Gareth ForbesHead of DataARC Worldwide
Riaan WolmeransManaging Editor DigitalTISO Black Star
Jessica van der WesthuyzenDigital Marketing ManagerOneDayOnly
Nkanyezi MasangoCreative DirectorKing James Cape Town
Thibedi MesoECDHouse of Brave
Matt BarnesChief Creative OffficerOgilvy
Sturae HickleyPlatforms & Media ConsultantNMPI Digital
Gregory KingIntegrated Creative DirectorPromise

The Builders Panel judges the following categories:

E-Commerce Sites

Public Service and NPO platforms

Mobile Apps

Mobile Sites

Online Video Series

Content Strategy

Craft: Excellence in Interface Design

Craft - Excellence in UX

Platform Innovation

Craft: Interactive design

Customer Experience Design

Employee Experience Platform

Brand System or Brandfile platform

Online Video Series

Chris LouwHead of ContentHive Digital
Landi GroenewaldProduct Owner of Eyewitness News and Product Growth Strategist, PMB.Primedia Broadcasting
Razia Van Der SchuurDirectorChange news digital
Leigh AndrewsEditor-in-Chief, Marketing & MediaBizcommunity.com
Marc HershowitzHead- digitalCars.co.za
Natalie PoolHead of Social & ContentVMLY&R
Siyabonga AfricaSAMIP Program OfficerSouth Africa Innovation Media Programme (SAMIP AND MDIF)
Lebogang BoshomaneEditor Sowetan Live, TISOSOWETAN LIVE TISO
Musa KalengaChief Future OfficerHouse of Brave
Riana HowaHead of News IOLIOL
Basil FortuinDigital Publisher24.com

The Publisher Panel judges the following categories:

Publisher sites (mass appeal)

Publisher Specialist sites or features

Mobile Content

Electronic Newsletters

Social Media News Coverage

User-Generated Content

Data Stories

Online news videos

Live event coverage

Podcast and Audio Streaming

News Innovation

Craft: Excellence in News or Feature Writing

Dee ChettyLead - Accenture Interactive AfricaAccenture Interactive
Brendan ArriesCreative TechnologistHelloFCB+
Johann SchwellaCreative DirectorTBWA\South Africa
Lauren FosterManaging DirectorTMI Collective
Johan WaltersLead Tech Solutions ConsultantDQ&A
Hazel ScrimgeourSenior Service and Interaction DesignerFjord (Accenture)
Melissa CarneyHead of DigitalOgilvy
Natasha Matos-HemingwayShowmax Chief Marketing OfficerMultichoice Connected Video - Showmax and DStv Now
Candice GoodmanManaging DirectorMobitainment

The Innovative Engineer Panel judges the following categories:

Web Applications

Digital Installations and Activations

Use of CRM, Loyalty Programs & Gamification


Internet of Things

Artificial Intelligence -

Craft - Software, Coding & Tech. Innovation

Gabriel RamokotioCEOEkasi Esports
Tramayne MonaghanChief Innovation OfficerTencent Africa
Luke GollerManaging PartnerArc Interactive
Kyra AntrobusCreative DirectorKing James Digital
Chantelle HerbstHead Of Twitter SponsorshipsAd Dynamo
Leila ByrneBusiness Unit Head: BeiersdorfCarat
Verushen ReddyDirector - Strategy and InnovationPromise

The Gamers Panel judges the following categories:


Charlene BuekesGM24.com
Artwell NwailaHead of Creative AgenciesGoogle
Ahmed TillyCCOFCB
Alistair MokoenaCEOOgilvy SA
Mpume NgobeseManaging DirectorJoe Public Connect
Pete CaseEntrepreneurIndependent
Nomacala Martha (Gapare) MpetaHead of LearningDigify Africa
Karin du ChenneChief Growth OfficerKantar
Simon HartleyCEOWumdrop
Karabo SongoCEOHouse of Brave
Khensani NobandaGroup Executive: Marketing and Corporate AffairsNedbank
Julie-Anne WalshChief Marketing OfficerTake-a-lot
Moe KekaneCreative Group HeadKing James Group
Claire CobbledickGeneral ManagerGumtree
Enver GroenewaldMarketing DirectorUnilever

The Special Honours Panel judges the following categories:

Best Digital Student

Best Digital Youngster

Best Marketer

Best CTO

Best Online Journalist

Best Direct Brand or Online Business

Best Contribution to Transformation in the Digital Industry

Pixel for Purpose

Best Individual Contribution to Digital

Brand of the Year

Best Publisher

Best Digital Agency

The IAB SA is proud of its multi-faceted panel of judges and is excited to see the result of their work in the coming months - specifically with regards to business impact and creativity.

For more information on the Bookmark Awards, click here.

The 12th Annual Bookmark Awards, Powered By DSTV Media Sales, are on Thursday the 19th of March 2020 at The Galleria in Sandton, Johannesburg, following the IAB SA and MASA endorsed Nedbank IMC conference, where the BMA 2020 Jury President, Andrea Quaye, is speaking to Evolution at work: Marketing’s new capabilities. Book your 2020 Bookmark Award tickets here: https://www.howler.co.za/events/iab-bookmark-awards-2020-5a7d. Award Entries are open until 20 November 2019: Enter your work here: https://thebookmarks.co.za. IAB SA Member discounts apply. For sponsorship opportunities email IAB CEO Paula Hulley: ten.asbai@aluaP

IAB South Africa
The IAB South Africa, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa.

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