The Bookmarks 2013 Winners List

CORE - WEBSITES/MICROSITES/MOBISITES

Brand, Commercial & Retail websites - Large enterprise (business turnover > R100m)
BRONZE - Liquorice - Robertson's

Brand, Commercial & Retail Websites - Small/Medium enterprise (business turnover < R100m)
- No winners

Publisher sites
- No winners

Specialist Publisher sites (smaller, niche audiences)
BRONZE - SARIE.com
BRONZE - How we made it in Africa (howwemadeitinafrica.com)
BRONZE - Memeburn
BRONZE - www.planetf1.com

Government, Public Service, Civil Society Sites or CSI sites
BRONZE - Quirk - Pledge4Mandela Website

Microsites
BRONZE - NATIVE - Nedbank Ke Yona site
BRONZE - Ogilvy & Mather Cape Town - Audi A1 Experience
BRONZE - Ogilvy & Mather Cape Town - #AudiA3Exchange

Commercial & Retail mobile sites
BRONZE - Quirk - Woolworths Online

Brand/Company Identity mobile sites
BRONZE - Gorilla Creative Media - I Love Baking SA

Publisher Mobile sites
- No winners

E-Commerce
BRONZE - spree.co.za
BRONZE - Woolworths Online & Quirk - Woolworths.co.za

CORE - ADVERTISING & SEARCH

Display Advertising
BRONZE - Ogilvy & Mather Cape Town - Audi R8 - Gone in 5 seconds (collaborated with OgilvyOne & R.E.C Cape Town
BRONZE - TBWA\Tequila\Johannesburg - McDonalds McMixa - Small Change Big Smiles.
BRONZE - 140 BBDO - Instagram Banner
SILVER - Gloo - BMW 7 Series iPad
SILVER - Gloo - DStv BoxOffice Online

Best Media Plan
SILVER - Lighthouse Digital - FNB Retail Banking (collaborated with Gloo)

Paid Search Campaign
BRONZE - The Media Image - Virgin Active: How To Grow Leads By 160% With The Help of Mobile!
SILVER - Quirk - Woolworths | Always On PPC Campaign
SILVER - Synergize Digital - Prime Meridian Direct Paid Search Entry

Organic Search Campaigns
BRONZE - 2Stroke Interactive - Andy Cab Organic Search Campaign
BRONZE - World Wide Creative - American Swiss Organic Non-Branded and Mobile Search
BRONZE - Synergize Digital - Rovos Rail
GOLD - Synergize Digital - Careers24 Organic Search Entry

Best Ad Network
- No Winners

CORE AWARDS: SOCIAL, COMMUNITY & PR

Social Media Properties
BRONZE - Liquorice - Robertson's Spice
BRONZE - Quirk - Savanna
SILVER - Gorilla Creative Media - I Love Baking SA (collaborated with First View Media)
GOLD - Hellocomputer - World's First LIVE Tweeting Honey Badger (collaborated with DraftFCB Johannesburg

Social Media Campaigns
BRONZE - DDB South Africa - The 5Gum Experience (collaborated with Seed productions, B4shaw & Retroviral)
BRONZE - M&C Saatchi Abel - Heineken 007
BRONZE - The Jupiter Drawing Room (South Africa) Cape Town- Hyundai Superband (collaborated with World Wide Creative)
SILVER - BNRY & Jupiter Drawing Room JHB - ABSA, The Democratic Republic of Design (The DRD)
SILVER - Ogilvy & Mather Cape Town- #AudiA3Exchange (collaborated with OgilvyOne Cape Town & Platypus Productions)
GOLD - NATIVE- The Exchange
GOLD - Ogilvy & Mather Cape Town - Send your Facebook Profile to Cape Town (collaborated with Flow Communications & R.E.C. Cape Town)

Blog
- No winners

Reputation & Crisis Management
- No winners

CORE AWARDS: EMAIL MARKETING

Email Campaign
BRONZE - Ireland/Davenport - Right2Know Confidential E-mail

Email Publication
GOLD - spree.co.za newsletter

CORE AWARDS: APPLICATION & TOOLS

Browser-Based Software
BRONZE - NATIVE - Isuzu Trail View (collaborated with Studio Muti)
BRONZE - BrandsEye - BrandsEye

Handheld/Phone Apps
BRONZE - The Jupiter Drawing Room (South Africa) Cape Town - Mediclinic Baby App (collaborated with Tech Mahindra (IT Solutions and Programming)
BRONZE - BNRY & The Jupiter Drawing Room JHB - ABSA, The Democratic Republic of Design (The DRD) (collaborated with H-factor)

Tablet Apps
BRONZE - DStv Online - DStv for iPad (collaborated with Immedia)

Tablet Publication
BRONZE - Mail & Guardian - Mail & Guardian iPad edition

CORE AWARDS: GAMES

Game
- No winners

CORE AWARDS: OTHER DIGITAL MEDIA

Digital Installations and Activations
BRONZE - Saatchi & Saatchi AtPlay - CPUT Champions of Engineering (collaborated with Etienne la Grange)
BRONZE - Aqua / Wunderman South Africa - Coca-Cola Swing For Good
BRONZE - iKineo - Loom Immersive Retail
BRONZE - Ireland/Davenport - Walking Dead Activation
SILVER - Gloo - FNB ATM Switch

Online Video
BRONZE - Liquorice - Chef Wendy's Cook Along
GOLD - Ogilvy & Mather Cape Town - Klein Kimmie

CORE AWARDS: BRANDED CONTENT

Branded Content
SILVER - Ogilvy & Mather Cape Town - Send your Facebook Profile to Cape Town (collaborated with DraftFCB Johannesburg)
SILVER - NATIVE - Nedbank Ke Yona (collaborated with The Institute of Amazing Shit, Net#work BBDO, BonNgoe Productions & Universal Productions
GOLD - Hellocomputer - World's First LIVE Tweeting Honey Badger (collaborated with DraftFCB Johannesburg)

CORE AWARDS: INTEGRATED / MIX MEDIA

Integrated Digital Marketing / Campaigns
BRONZE - Lynne Mackenzie & Partners - Integrated Digital Marketing / Campaigns - Doritos house Party
BRONZE - iKineo - Loom Immersive Retail (collaborated with Michael Elion, Duvan -Durand - The Institute, Adam Hill, Daniel Ting Chong, Emma Cook)
SILVER - Yonder Media - Hungry Lion Mobile Coupon Campaign
GOLD - Hellocomputer - RAV4 Outdoor Website(collaborated with DraftFCB Johannesburg)

Multi-platform Publisher (>3 platforms)
BRONZE - DStv Online - DStv Catch Up
BRONZE - EYEWITNESS NEWS (collaborated with Liquorice)
SILVER - Liquorice - whatsfordinner?
GOLD - DStv Online - Big Brother Africa

CRAFT AWARDS

Editorial (media - news, magazines, radio, and TV stations/networks)
SILVER - Daily Maverick

Interface, Interaction, Navigation, UX
SILVER - Ogilvy & Mather Cape Town - Be the Champion Coach (collaborated with OgilvyOne Cape Town)
SILVER - Hellocomputer - Toyota Hilux Dakar Emailer (collaborated with DraftFCB Johannesburg)

Graphic Design, Illustration, Animation
SILVER - Ogilvy & Mather Cape Town - #AudiA3Exchange (collaborated with OgilvyOne Cape Town & Platypus Productions)
SILVER - iKineo - Loom Immersive Retail (collaborated with Michael Elion, Adam Hill, Daniel Ting Chong & Emma Cook)

Tech. Innovation
SILVER - iKineo - Loom Immersive Retail (collaborated with Michael Elion, Duvan Durand - The Institute, Duvan Durand - The Institute & Daniel Ting Chong,)
SILVER - Gloo - Pixel Pong
SILVER - Hellocomputer - Toyota Hilux Dakar Emailer (collaborated with DraftFCB Johannesburg)
SILVER - 140 BBDO - Pinhole Camera Emailer (collaborated with Ninjas For Hire)

INDIVIDUAL & TEAM AWARDS

There are no winners in the following categories:
- Best Digital Advertising Sales Team
- Best Media Planner
- Best Copywriter

Best Editorial Team
- Mail & Guardian

Best Digital Editorial Individual
- EYE WITNESS NEWS - Janine Willemans
- Daily Maverick - Rebecca Davis

Best Community Manager
- Liquorice - Jane-Anne Hobbs
- EYEWITNESS NEWS - Dori Van Loggerenberg

Best Creative
- Hellocomputer - Matt Thompson

Best Client Service
- NATIVE - Elizabeth Janse van Rensburg

Best User Experience Designer
- Hellocomputer - Ryno van Niekerk

Best Digital Strategist
- MACHINE - Andy Gilder

Best Media Planner
- No winner

Best Social Media Marketer
- Quirk - Catherine Scott

Best Paid-Search Marketer
- Quirk - Linah Thandiwe Maigurira

Best Organic-Search Marketer
- Synergize Digital - Tim Withers

Best Copywriter
- No winner

Best Student
- AAA - Luscha Brink & Melissa Fontini (Netflorist campaign)

Best Youngster
- Burn Media - Stuart Thomas

SPECIAL HONOURS

Best Agency
- NATIVE

Best Brand/Company
- No Winner

Best Publisher
- Mail & Guardian

Best Individual Contribution to SA Digital Media & Marketing
- Jarred Cinman