Ten years later, this still rings a bell to many in the industry, with more and more companies fostering a holistic approach to creative campaigns, taking into account all aspects, including legal consultation.
Given this, AdVantage magazine, one of South Africa's leading business-to-business magazines, has teamed with one of South Africa's leading intellectual property law firms, DM Kisch, to give rise to a new monthly column which will see DM Kisch provide contemporary insight into legal matters regarding to media, marketing and advertising.
With the experience and understanding of the complex and diverse needs of business and society, the AdJudicate column is intended to provide readers with information to better protect their own and their clients' legal interests against unforeseen litigation which may result in lengthy expensive law suits.
Vanessa Ferguson, director and attorney at DM Kisch, commented, “This partnership is a great opportunity for the advertising, marketing and media industry to engage in an informative read with the potential to venture into a fruitful partnership with DM Kisch for efficient and effective legal protection and representation.”
"As a trade magazine, AdVantage is there to support and add value to our media, marketing and advertising industry readers, in addition to investigating the latest industry issues and providing expert thought leadership. This new column will certainly add value to our community and inform their decision-making," added Louise Marsland, editor-in-chief of AdVantage.
DM Kisch will also be offering AdVantage readers a complimentary 30-minute consultation on any matters that arise from the AdJudicate column.
