Marketing & Media trends
Industry trends
Sponsors
Marketing & Media trends
Tech democratisation will set the tone for 2021
Andrew Smit and Johan Walters
Agriculture trends
Automotive trends
Construction & Engineering trends
CSI & Sustainability trends
4 trends set to continue or be re-interpreted in the NGO sector
Innocent MasayiraStrengthening NPO skills and processes
Nazeema Mohamed, Feryal Domingo and Soraya JoonasSustainability is key for social investment in 2021
Keri-Leigh Paschal
Education trends
Energy & Mining trends
Digital solutions need small steps to succeed
Xanthe AdamsMining looks ahead to more Covid risk
Ralf HenneckeMining's year ahead will demand deep innovation
Frederick Cawood
Entrepreneurship trends
Finance trends
The 4 themes for the new year
Andrew Duvenage,3 wealth management trends to watch in 2021
Maarten Ackerman4 strategies to rethink investing in SMEs
Kuhle MnisiMicroinsurance ready to reach new heights
Marius BothaFinding alpha in the age of Covid-19
Nema Ramkhelawan-BhanaPurpose or profit. It's not a choice
Mike MiddletonShifting towards a digital - but still human - approach
Henry van Deventer
Healthcare trends
Healthcare innovation in 2021 and beyond
Reynhardt UysAre day hospitals the new trend?
Lee Callakoppen3 emerging medical scheme membership patterns
Nerine BrinkHealthcare innovations to look out for
Moshe Lichtenstein
HR & Management trends
ICT trends
Legal trends
Lifestyle trends
Wine in the wake of corona
Kristen Duff and Gosia Young7 prospects and necessary shifts for the arts
Rucera Seethal
Logistics & Transport trends
Property trends
Auction industry survival depends on going virtual
Joff van ReenenCovid-19 drives new trends in local property market
Marcél du Toit
Retail trends
The rise of D2C
Michael SmollanAcceleration of digital payments
Jonathan SmitSafety vs sustainability - the packaging industry's key conundrum
Nthabiseng MotsoenengThe evolving e-tail landscape
Vilo TrskaThe path forward for retail in 2021
Matthew Leighton
Covid-19
Marketing & Media jobs
- Paid Social Media Specialist Johannesburg
- Social Media Strategist Cape Town
- Advertising Sales Coordinator Johannesburg
- Graphic Designer Cape Town
- Business Director Johannesburg
- Marketing Project Manager Cape Town
- Copywriter Johannesburg
- Lifestyle Journalist - Online/Print Johannesburg
- Digital Project Manager Cape Town
- Account Manager Cape Town
Advertise your job ad on Bizcommunity
#BizTrends2019: Vertical video, Amazon muscle and integration in 2019
Working as closely with marketers and agencies across South Africa and further afield through the Independent Agency Search and Selection Company (IAS), keeping ahead of global trends is always on my bucket list. I'd love to predict precisely what's going to become a 'thing' for marketing houses and agencies, but I'll go with emerging trends I've noted this year - and possibly put money on my predictions.
Johanna McDowell, CEO of the IAS. |
Vertical video
With 93% of all online videos being consumed on smart phones, the era of vertical video is here. Instead of consumers having to change their smartphones settings or jiggle them to see the content better, some digital content agencies are now shooting video on a portrait or vertical platform. This means a better, fuller screen, with clearer titles and text. Some of the digital agency practitioners have already re-skilled their teams for this whole new way of shooting video footage.
Integration
Many media agencies are now doing creative and digital and vice versa; while creative agencies are bringing media in-house. Full integration is the order of the day, which I predict will lead to greater competition for the client’s rands.
Demise of the ‘big two’
The duopoly that is Google and Facebook is rapidly coming to an end with the advance of Amazon. Now the fastest growing digital medium in the world, advertisers are seeing Amazon as a good media choice as consumers are already predisposed to buying or attracted to other products while online... and they have their credit cards and digital payment options hot and handy.
Brands on purpose
While sales remain vital, brands are now expected to play a bigger role on the planet, and show consumers exactly how they are better ‘corporate citizens’ to seal the deal. Business ‘on purpose’ will see brands cleaning up, reducing waste and looking for alternatives to plastic and other environmental horrors. CMOs will continue to demand more and more purposeful innovation from their agencies, and marketers will need to convince cynics that brands are effecting real change.
Fading bonuses
Bonus systems for agencies seem to be in a decline. Our most current research for Agency Scope UK 2018 reveals that very few - if any - marketers still have bonus systems in place for their agencies. I believe that this may be because it is almost impossible for these bonuses to be efficiently constructed or proved by either party; and foresee that the same trend is happening in South Africa, based on the IAS study in 2017 and from anecdotal data.
Agency Scope UK 2018/2019: Early insights, possible trends
Johanna McDowell, Scopen Partner and Director for UK and South Africa gives a few early insights and trends derived from interviews that are currently being conducted with CMOs of leading brands in the UK by Agency Scope...
About Johanna McDowell
Johanna McDowell counsels clients and agencies around expectations in the advertising, marketing process. She is CEO of the Independent Agency Search and Selection Company (IAS) and managing partner for SCOPEN in the UK and South Africa. Contact Johanna on tel +27 (0)10 594 0281, email her at az.oc.noitcelesycnega@annahoj and follow her on Twitter at @jomcdowell.Don't miss BizTrends2021 - 8 keynote speakers forecast trends shaping business in our region! Register now!