PPC joins BASA, giving sculptor awards more impact

The competition, which has been running for 21 years, gives emerging artists the opportunity to showcase their skill and creativity through the medium of concrete.

PPC customer executive, Richard Tomes, says BASA membership will translate into several benefits for YCSA, including the opportunity to network with other members, gain access to other events scheduled by the association and, importantly, benefit from the body's extensive marketing and publicity initiatives. "BASA has built up a highly credible reputation in the arts industry and amongst corporate organisations that support various arts initiatives."

Young talent SA has to offer

In addition to marketing and media support through its various media partnerships, its members are recognised at an annual Business Day BASA Awards ceremony. It also offers supporting grants to businesses for the arts projects they sponsor.

With this support, the PPC hopes its YCSA competition will become an even greater reflection of the young talent South Africa has to offer. "The company is committed to reinforcing the role it plays in encouraging and developing emerging artists and providing them with opportunities to showcase their work," says Tomes.

BASA CEO, Michelle Constant, says this initiative is an example of best practice in arts funding. "The value which the initiative offers both the business and the arts is tangible and exciting. As BASA, we applaud them for this sustainable project," she says.

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