Short, sharp close to Design Indaba

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"It was important to launch the car in a way that was befitting of the sexiest, most evocative brand yet. The marque has design and adventure at its core and so does iLuminate, which was our first choice to reveal our latest adventure," says Karen Valle, GM of Mini South Africa.

iLuminate is described as a world class act that is ahead of the entertainment curve, with a performance that was a sonic and visual spectacular, combining dance, high-energy beats and light for an unforgettable experience.

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Roadshow

The Mini Roadster will tour South Africa on 'Another Night, Another Adventure' in the weeks to come. The challenge to night owls, or anyone else whose day only starts once the sun has set, is to own the night with the Roadster. By finding the unique QR codes hidden at top nightspots across Johannesburg, Cape Town or Durban or on popular local blog sites, the public can win night-time adventures. For more, go to MINI South Africa's Facebook page or follow on Twitter (@MINISouthAfrica).

For more:

• Bizcommunity special section: Design Indaba
  
• Bizcommunity twitterfall: Design Indaba
  
• Design Indaba website: www.designindaba.co.za
  
• Facebook: Design Indaba
  
• Twitter: @DesignIndaba
  
• Twitter Search: Design Indaba OR designindaba OR DI2012
  
• Google News Search: Design Indaba

For more:
www.designindaba.com