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PR-Net: Benefitting from shrinking news rooms
The compound effect of shrinking news rooms and increasingly junior staff replacing expensive seniors at all levels in the media is a threat to quality output and long-term financial success of the industry.
For the PR industry, however, this represents an opportunity for those of us with the journalism skills to create print-ready content.
Beeld's News Editor, Virginia Keppler, will talk to PR-Net over a light breakfast about to maximise this opportunity and, essentially, what constitutes print-ready copy from her perspective.
Our venue is Sappi's Technology Centre in Pretoria. 1 Sydney Brenner street, The Innovation Hub, Pretoria, 0087.
Fee, payable by eft at the time of booking, is R150 per person.
Time is 9am for 9.30am start and we will be done by 10.30 on Thursday, May 8 (day after election.)