Is social media/Web 2.0 for retail just hype or an essential part of doing business in the 21st century? Web 2.0 includes leveraging social commerce on Web sites, blogging/podcasting and participating in social networks like YouTube, Facebook, Twitter, and anywhere a retailer or its customers can create and share content.
Many retailers find themselves wondering what Web 2.0/social media activities they should be involved in. This article ranks social commerce activities by business impact, with No. 1 having the highest impact and No. 9 the lowest.
They are:
