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E-tailers cooking up Cyber Monday promos to goose holiday sales
With the economy in a downward spiral, many e-tailers plan to offer deep discounts and special shipping deals on the Monday following Thanksgiving, aka Cyber Monday, which has become a big spending day for online shoppers in the past several years.
84% of online retailers plan to have a Cyber Monday promotion to stimulate sales for what many retail experts expect to be a less-than-scintillating holiday shopping season, according to a new report by Shopzilla, an online shopping site. That's up from the 72% of online retailers who offered similar promotions last year.
Almost a quarter of e-tailers plan to offer free shipping on all purchases - again, in the hope that consumers will open their wallets and spend a little extra this year.