The new series offers apprentices the opportunity to clinch a coveted sixth-month paid-for intern position at glossy women's magazine Fairlady, but first they have to prove that they are creative, chic, energetic and cutthroat enough to eliminate the competition. The winner will also strut off with a fabulous new wardrobe, a laptop and a BlackBerry - all the accessories a stylish newcomer needs.
All the drama - including the behind-the-scenes action and gossip - will be captured on camera. First, viewers will see how 20 short-listed candidates are scrutinised in one-on-one interviews before the list is further whittled down to the finalists, who will then take up residence in a stylish penthouse in Cape Town.
The three judges determining the fate of the contestants are the magazine's editor, Suzy Brokensha; beauty and wellness editor, Shannon Smith; and Chu, the fashion editor.
Brokensha says, “Twenty vibey, original, interesting people arrived at our offices - a real cross-section of the extraordinary talent in South Africa. Their incredible confidence and self-assurance makes all of the finalists stand out, but we are looking for someone who can stand out and fit in at the same time. Not easy!”
