B&L aims to make books and reading fun and desirable and is targeted at all readers of magazines and books from all age groups.
The content will be split between 70% book issues and 30% leisure-related topics that go hand-in-hand with books and reading - wine, food, travel and good living. The feature articles will be written by some of South Africa's top journalists.
B&L has launched a book club, wine club and cigar club and a coffee club is on the way.
The publishers will be giving away over 60 books in the launch issue and online at www.booksandleisure.co.za.
For competition junkies, B&L will have a host of crosswords relating to the magazine's content and the most popular titles.
B&L will be distributed by RNA.